Remove 2004 Remove Storytelling Remove Technology Remove Video
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Research Shows Journalists Want More Multimedia from PR Pros

Beyond PR

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. How many hours do you want to spend on this?”

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Exposing PR’s weaknesses

PR Conversations

I’m concerned that PR as a field is generally unaware of – and uninterested in – technological developments as discussed in Catherine Arrow’s Op-Ed ( Why public relations must wake up to wearables ). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?