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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. Whether that will contribute to the reputation or sales for your organisation is another thing entirely. Even during a crisis response work needs to be planned and scheduled.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Another woman, Andrea Constand, filed a lawsuit against Cosby in 2004. Moving forward, there’s not much he can do except lie low and wait for an opportunity to rebuild his reputation. Her revelations were nothing new.

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Social Selling Secrets Masterclass

wiredPRworks

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation. PR: Personality and Reputation. Community Voice: What to say every day and in crisis mode.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. million over five venture rounds since 2004. Acquisitions, restructuring teams, layoffs, mergers, conflicts – there are times when every business encounters a crisis.

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The four Ps of public relations leadership

PR Conversations

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Intangible assets include people , relationships , reputation …our territory. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

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Exposing PR’s weaknesses

PR Conversations

Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). I’m also concerned that the consequences for PR practitioners of taking a position that is publicly vilified are personal and often immediate e.g. being fired or losing any good reputation they may have had.