Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The Analysis of Halo Effect in Marketing. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits.

Journalism 52

Journalism Ethics Analysis eBook 52

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. The power of a brand. Phineas Taylor (P.T.) Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Mindful Marketing

AUGUST 15, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? ” 2.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. million over five venture rounds since 2004.

Software 85

Software Internal International Pitching 85

PR Conversations

OCTOBER 28, 2014

At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. No other than WPP’s Sir Martin Sorrell—arguably the world’s most successful marketing services entrepreneur—said so, too, in the October UK edition of PR Week.

Leadership 111

Leadership Publicity Government Journalism 111

Cision

JUNE 29, 2015

Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. “It is the unspoken ethic of all magicians to not reveal their secrets.” Let them do PR and marketing for you. Want more crisis communication tips?

Study 120

Study Writing Facebook Groups 120

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50