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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64
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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. million over five venture rounds since 2004. Cision releases internal DE&I report. Internal comms metrics. The terms of the deal were not disclosed.

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Rebirth: LEGO

The Hoffman Agency

When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Too many bricks?

Retail 36
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Darth Vader's Good Pitch

Bad Pitch Blog

You’re faced with a unique set of challenges when you’re promoting cult brands like Star Wars. tags | good pitch | bad pitch | bad pitch blog | public relations | media relations | PR | media' But the Force was with this PR Guy from Bratskeir & Company. The publicist negotiated between Maxim and “the man” to pull this off.

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#HeForShe: 5 women who made a big impact on my career (but may not know it)

Communications Conversations

One way I committed to doing this—writing a blog post a month around the topics highlighted on the #HeForeShe site. Candee reached out to me in about 2004 with a simple ask: volunteer with the PRSA programming committee. Kellie Weiland, senior director, employer brand and social recruiting. And, it all started with a cold call.

Meeting 51
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Targeting Teens for E-Cigarettes

Mindful Marketing

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. ” Subscribe to Mindful Matters blog. Does that lack of explicit evidence of clear intent absolve Juul?

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. 8) recommendation to gather “referential adequacy materials” to supplement interviews, I used an “eclectic process” (Kincheloe 2004 p.2)