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How to Boost PR Campaigns With Social Data

Beyond PR

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70
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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. Whether it is during a sporting event or a key culture moment, news makers, story tellers and consumers are all glued to this platform for instant reaction and ongoing analysis.

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A Decade of Thanksgivings

Waxing UnLyrical

In 2003, when we made the big move from California to D.C., And I experienced how great food and trust in a tradition – even if that tradition has morphed over the years – can bring people together… or back together again. If you are in the U.S., you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day [.]

Hotels 89
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Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

I have adjusted – more or less – to the fact that I will not see my grandfather again, as he passed away in 2003. Until his health started failing (he suffered two heart attacks), he awoke religiously with the sun, had an impeccable work ethic and, above all, put family first. That is why I, today, Return the Favor.

Facebook 105
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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

I have been involved since the first day I joined in 2003 – 14 years ago (I am starting to realize I am old). Time at kids sporting events. We brought in new categories, removed some others and broke out some categories by size of the organization. I remember working with you when I was on the board in the mid-2000s!

Ethics 68