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How to Boost PR Campaigns With Social Data

Beyond PR

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70
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How to Prepare a PR Crisis Plan

Prohibition

So often, these events come as a complete surprise. An event that gives your company a black eye but doesn’t threaten its survival. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? For example: A lawsuit alleging dangerous product defects.

Crisis 62
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

Which sports public relations, marketing or event moment are you most proud of and why? Clearly winning the 2003 Men’s Basketball National Championship will always be at the top of the mountain. It was a culmination of marketing, promotions, public relations and event management rolled into two extraordinary events.

Sports 60
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Let the Cision® Communications Cloud® Work for You

Beyond PR

With this new release, comms teams can now build, edit, and delete their own keyword searches, independent of Cision’s Professional Services Consulting (PSC) team. Self-service monitoring also provides the flexibility that communicators need in order to track key topics, events and competitors in real-time. About Jason Edelboim.