Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 118

Storytelling Examples B2B Chemicals 118

PRSay

AUGUST 12, 2016

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. Our list grew, but included: We’re journalists and storytellers. We’re diplomats.

Communications 94

Communications Internal International Travel 94

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Waxing UnLyrical

MAY 16, 2012

I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). But do read further, because I think when you hear the story, you’ll see why it’s important to try to help.

Film 108

Film How To Television Storytelling 108

The Hoffman Agency

JUNE 21, 2023

I’m sure that’s what those against LGBTQIA+ people want, and it was because of this that I found myself seeking a historical perspective as the agency decided what we’d do for Pride month. When we got the opportunity to have Teddy Basham-Witherington, Deputy Director of the Impact Fund , speak to our agency, I jumped at the chance.

Community 36

Community Groups Agency Study 36