Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?
PRSay
AUGUST 12, 2016
The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.
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PRSay
JULY 6, 2022
The Air China flight descended through the smog and I saw Beijing for the first time in 2003. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA. Learn more about the programming here. We need to find the facts, understand the news and communicate compellingly. We’re diplomats.
PRSay
DECEMBER 15, 2016
That’s according to a 2003 study by University of Oregon professors Judith Hibbard and Ellen Peters. To see the impact of storytelling on the chemical, Zak’s researchers drew participants’ blood before and again after watching videos of character-driven stories. Storytelling is a power tool of communication. The result?
Mindful Marketing
JUNE 15, 2015
Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. I think storytelling is most appealing and effective when you figure out the human/emotional element in the story. His first book, 99.3 How do you approach story telling?
Waxing UnLyrical
MAY 16, 2012
The shuttle disintegrating over Texas, on February 1, 2003 , literally minutes before it was scheduled to conclude its 28th mission, killing all seven crew members on board? . “From the depths of hell to the heights of space” The boy survived, and became a scientist, who ended up working on the Space Shuttle Columbia mission.
The Hoffman Agency
JUNE 21, 2023
Teddy (center right) with Grand Marshal Marina Gatto (far left) at 2003 San Francisco Pride. And second, my biggest lesson for myself: Pride can be grace, too. I hope not to forget that any time soon. The post A Perspective on Pride with Teddy Basham-Witherington appeared first on The Hoffman Agency.
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