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What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 120
Storytelling Examples B2B Chemicals 120
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Exploring Best Practices in Global Communications

PRSay

JULY 6, 2022

The Air China flight descended through the smog and I saw Beijing for the first time in 2003. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Our list grew, but included: We’re journalists and storytellers. July is Global Affairs Month at PRSA.

Communications 95
Communications Internal International Travel 95
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