Solo PR Pro

JANUARY 16, 2018

Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. You can establish visibility by networking, advertising, blogging, speaking, social media and more. As a solo consultant, your reputation is integral to your brand.

Advertising 41

Advertising Advertising Resources Social Media 41

5W PR

OCTOBER 22, 2018

The campaign gained ground after then-current first lady Laura Bush joined as an ambassador in 2003, soon thereafter, the John F. The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing.

Engineering 22

Engineering Education Retail YouTube 22

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40

Mindful Marketing

APRIL 23, 2023

A well-known fast-food chain seems to think so, or at least it believes roasting others is the recipe for building its brand. Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo.

Insurance 99

Insurance Insurance Social Media Comparison 99

5W PR

DECEMBER 7, 2018

The right product placement can prove to be a huge windfall both for the entertainment media and for the brand in question. Movie and TV producers make some extra money for their budget, and the brands get massive exposure as well as an emotional connection with the audience. But product placement can do even more than that.

Trends 60

Trends Consumer Film Fashion 60

Stephen Waddington

DECEMBER 12, 2019

I’ve written up examples of dubious practice on my blog along the way. Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Piers Morgan brands Boris Johnson a ‘fridge-hider’ after PM takes cover from Good Morning Britain ambush , The Metro ).

Publicity 93

Publicity Media Facebook Newspapers 93