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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated. There has also been a massive change in the influence of web-based outlets.

Brand 109
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 117
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Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I eschew corporate titles, and simply refer to myself as a freelance writer. I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65
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How to be a PR Rainmaker

Solo PR Pro

The question of how to sell professional services is an enduring one whose answer is being changed by technology. It wouldn’t matter if Ashley was a lawyer, web-designer or freelance architect, his challenge would be the same. Harness tech — Technology has made markets broader. How was she going to make it rain?

How To 40
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? This is a Mistake.

Web 20
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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

I Suspect That Public Relations Largely Dismisses Blockchain Technology Because of Its Strong Association with Bitcoin. In August 2001, I started blogging and writing about these and other developments. So, why do I feel compelled to do explore blockchain applications for corporate communications now ? This is a Mistake.

Web 20
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. This is not the case in the era of the social web and I would argue never has been.