PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. It’s not like 2021 was a tunnel of love. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”.

Communications 162

Communications Trends Nonprofit Radio 162

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. This year, Pride will look different. Pride is more than just a party — although it’s often the biggest LGBTQ-specific celebration in a given community each year. But what does Pride mean in a pandemic?

Community 209

Community Crisis Energy Internal 209

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Communicating in a global crisis.

Reputation 133

Reputation Creativity Crisis Employee 133

PRSay

JULY 10, 2023

Now, some Americans demand that organizations behave like activists. To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events.

Brand 135

Brand Branding Nonprofit Government 135

Sword and the Script

MARCH 1, 2022

This is part of what you pay for when you fork over up to $2,000 for a press release. What to make of it? I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. And neither can vendors. A sponsored content twist.

Software 118

Software Case Study Advertising Advertising 118

Prohibition

DECEMBER 22, 2021

Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Well, this one needs absolutely no explanation really – what a disaster it was !

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Sword and the Script

MARCH 22, 2022

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown.

Survey 95

Survey Communications Employee Technology 95

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. More than half (64%) of respondents anticipate their organizations will adopt a hybrid work environment.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. The media relations struggle is real. Need help with marketing or PR?

Media Relations 172

Media Relations Media Pitching Survey 172

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit.

Internal 177

Internal International Data Communications 177

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share their predictions for the PR industry in 2021. Keri Tomsic, Strategic Communications Consultant & Owner, T Squared Communications, LLC. Optimistically, I look to a bright future for strategic communicators.

Industry 79

Industry Print Ethics Internal 79

Solo PR Pro

DECEMBER 12, 2023

The outlook for the PR business feels a lot like Michigan weather lately. Fortunately, this is second nature to those who work in communications. We are always prepared for the “what if’s” with a plan and a backup plan. Many communication professionals have embraced its use even as we remain vigilant about its dangers.

Policies 68

Policies Creativity Internal International 68

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. I found, through the experience, that I was not only good at it, but I also really liked it. I fully believe that you get out of life what you put into it. At NOAA, you took part in an 18-month internal leadership program.

Meeting 148

Meeting Leadership Exercises Groups 148

PR in High Definition

JANUARY 26, 2021

In 2021, we will now need to prepare for the ‘next normal’. So, what does that mean? More specifically, what does that mean for comms and marketing professionals? And what tools, competencies and mindsets will be needed to successfully navigate it? Normal – but not as we know it. R:esourcefulness.

Reputation 90

Reputation Creativity Employee Resources 90

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. Kantar announces plans to sell KRI to STG in August of 2021. I don’t get too excited about private equity money in PR technology. This has fueled a smashing $5.8

Reputation 85

Reputation Technology Tools Data 85

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. A tossed-off phrase like “Hope you’re having a great summer” can sound tone-deaf to recipients who may be sick or have lost a loved one, or who may be feeling that their race is under attack.

Communications 197

Communications Viral Fashion Public Affairs 197

Communications Conversations

JANUARY 22, 2021

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Table stakes for 2021.

Data 88

Data Social Media Local LinkedIn 88

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. What we call “mass layoffs” today first became an issue for American workers in the 1970s. People were shocked then. Blunders, best practices.

Employee 86

Employee Real Estate Video Internal 86

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 95

Technology Ethics Tools Creativity 95

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . What’s clear — and most important — is that CEOs are now operating in an era of accountability.

Company 187

Company Employee Internal International 187

Stephen Waddington

MARCH 15, 2021

Here’s what’s next. What could we do to better support each other during the latest lockdown? Why it's time to play the race card - Barbara Phillips, founder, Brownstone Communications Jo-ann Robertson - What is the number one thing you think organisations should do to tackle the race issue?

Google 119

Google Data Government Social Media 119

Stephen Waddington

MARCH 17, 2021

He spent 13 years as a senior communications manager at Sellafield leaving to join a charity in January 2021. They were investigating what other whistleblowers had told them was a “toxic culture.” I’d been the company’s first ever communications lead for equality, diversity and inclusion. The eldest is only six.

Storytelling 147

Storytelling Local Case Study Television 147

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. The two things every ethical communicator must embrace. Irrespective of how exciting the opportunity looks, that lack of authenticity really centers on business ethics for me.

Ethics 73

Ethics Brand Branding Internal 73

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. ” When everyone is on high alert, pulling back might seem like the safe bet in the short term. How content marketing leads to meaningful ROI.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Prohibition

DECEMBER 22, 2021

Well, what a year it has been! 2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Well, this one needs absolutely no explanation really – what a disaster it was !

Crisis 62

Crisis Instagram Social Media Facebook 62

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. M&A: Loss of Reputation, Trust and Members.

Reputation 78

Reputation Financial Banking Employee 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. As a communications pro, you are generally privy to conversations the rest of your peers are not. I took a business ethics course when I was studying for my MBA. Indeed, I’m hoping I am.

Software 85

Software Internal International Pitching 85

Sword and the Script

JULY 6, 2021

As the saying goes, one-half of strategy is deciding what not to do. The service will no longer be available as of August 1st 2021 [sic].” This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? Give our services a try. Meltwater acquires Owler.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

JANUARY 3, 2022

As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. The pandemic brought tremendous change to the way we recruit, hire and work.

Technology 78

Technology Trends Employee Mobile 78

PR Fuel

JANUARY 11, 2021

Welcome to 2021! If you’re looking to make 2021 your business’ best year, you need goals, too. Once you’ve decided how you’re going to break up your audience into effective groups, you can work towards developing effective communication channels. You can use these to communicate specific messages.

Strategy 52

Strategy Groups Community Internal 52

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Buying a publication can be a faster path to developing an audience than building one organically.

SEO 130

SEO Content Marketing Marketing Software 130

PRSay

JULY 29, 2019

PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law. There is a rather low threshold for something to receive copyright status. Originality under the law means there is at least some degree of creativity.

Ethics 156

Ethics Communications Government Enterprise 156

Practical Law Construction

JANUARY 13, 2021

Last month, in what feels like a lifetime ago (when there was no third lockdown or even Tier 4, no new COVID variant and no Brexit deal), I attended the digital FIDIC International Contract Users’ Conference from the comfort of my home. With a brief look back over the past year, there was appreciation and (self?)

Insurance 98

Insurance Insurance Engineering Conference 98

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”.

Infographics 160

Infographics Data Blogging Mobile 160