ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. What happens next? (a)

Brand 364

Brand Branding Pitching Industry 364

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. As a result of a thorough human curation process, Onclusive now boasts the most current journalist database in the industry.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

What are you writing about? Often you’ll get quotes to support it, but all you’re doing is giving them straight to the people. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.? It made the brand more interesting, and best of all, media loved it. In public relations , our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

MARCH 3, 2022

His status as an icon of leadership under fire peaked last week when Russian forces began to assault Kyiv. His status as an icon of leadership under fire peaked last week when Russian forces began to assault Kyiv. Ukraine has a natural advantage when it comes to perception. From everyman to wartime leader. As the U.S.

Video 368

Video Government Leadership Viral 368

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. But what about women who are looking for new job opportunities? Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. The question posed was this: Do you think AI will replace PR people (or any knowledge worker) in the next 10 years?

Software 130

Software Technology Creativity Crisis Management 130

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Make your own path, and stay human.”. Then choose a brand that you really care about and go work there.”.

Agency 161

Agency Creativity Brand Branding 161

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. So, what is machine learning and how can you use it ? So, what is machine learning and how can you use it ? Let’s explore this concept a little further.

Technology 76

Technology Training Data Consumer 76

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? As humans, we are hardwired to respond to stories. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. The answer lies in the power of storytelling.

Storytelling 100

Storytelling Brand Branding Consumer 100

Remote PR Jobs

SEPTEMBER 25, 2023

But too often when PR folks talk about AI (which doesn’t happen often enough), the conversation hedges around job losses and deeper insights into information we already gather—like audience reach and sentiment—and not how we can revolutionize our roles in building and promoting brands. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Technology 100

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. There’s a new social media app taking the world by storm. It’s called TikTok.

B2B 310

B2B Video Creativity Social Media 310

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85

Brand Branding Sports Chemicals 85

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. If you ask AngelList CEO and cofounder Naval Ravikant, the hype about AI supplanting higher-order human thought and judgment is greatly exaggerated.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

JULY 5, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. You’re not trying to be something your brand isn’t.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. But, when we speak about the situation honestly, the conversation is humbling. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. If you do find a contact with an invalid email address, please reach out to us and we will update it as quickly as possible. Request Demo.

Industry 195

Industry Media Reputation Report 195

Reputation Us

JANUARY 8, 2024

To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year. Leveraging A.I. Simulate or Annihilate.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. Issues To Note When Using Generative AI Prompts For PR While AI-driven PR offers many opportunities, there are some issues to keep in mind. The human element in PR is invaluable.

Publicity 100

Publicity Ethics Analysis Data 100

Burrelles Fresh Ideas

JANUARY 30, 2024

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them.

Ethics 96

Ethics Crisis Transportation Airlines 96

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They get paid to do a good job. When you become a valuable asset to a journalist, they welcome you into their tribe. When you become a valuable asset to a journalist, they welcome you into their tribe.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? What’s going on? When perceived risks outweigh benefits. Shaping a unique point of view and knowing when and how to weigh in is tricky, especially now. But you’d be wrong, apparently.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Mindful Marketing

MAY 7, 2023

What about asking someone who’s never been to a restaurant or ever eaten food? Virtual beings aren’t just recommending what to eat; they’re also suggesting what to wear. As the science and acceptance of AI continues to advance, all signs point to a baby boom of virtual brand endorsers.

Technology 95

Technology Advertising Advertising Consumer 95

Stern + Associates

MARCH 5, 2024

What actions did they take? What did they and the company learn along the way? What failures or mistakes were made? What lessons can be learned from their experiences? If you can’t check at least one of these boxes, it may be that your story’s messages are too similar to what’s already been said and done in your market.

How To 98

How To Corporate Storytelling Conference 98

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. See a movie?

Storytelling 156

Storytelling Brand Branding Meeting 156

PRSay

NOVEMBER 15, 2023

What is an “employees first” approach to internal communications? What is an “employees first” approach to internal communications? It starts with a simple question: What do employees need from us? We do that quite a bit with our pilots and flight attendants. She also delivered PRSSA’s keynote address.

Employee 125

Employee Internal International Storytelling 125

Stern + Associates

OCTOBER 24, 2023

How do leaders bring about change? How do you motivate employees and influence customers in positive directions? This has dramatic effects on employee engagement and retention, as well as significant impacts to a brand’s bottom line as customers gravitate toward enjoyable products and services. Why study behavior?”

Tools 110

Tools Employee Government Strategy 110

Presspage

DECEMBER 15, 2022

When we are not talking to someone face-to-face we are texting, calling, video chatting, tweeting, and listening to podcasts and ebooks. Now, it takes between 7-12 times hearing about a brand or service for it to register as something we take action on. The human connection is more powerful than any one digital channel.

eBook 78

eBook Tools Crisis Technology 78

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. A lot of content today, particularly from brands, is simply adding to the noise. But where do you begin? What do they post about?

Social Media 98

Social Media How To Media Employee 98

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

JULY 6, 2020

You want to stand out among the hundreds of entries that judges read, but what moves an entry to the shortlist? A generic entry that doesn’t fulfill what is asked won’t cut it. This especially rings true when entering multiple categories — entries should not be one-size-fits-all. – Present a human side.

How To 254

How To Case Study Employee Industry 254

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. However, figuring out exactly how to do that can be a challenge.

Infographics 283

Infographics Consumer Video Examples 283

Communications Conversations

NOVEMBER 16, 2022

Those are tools we use to do the social media and social media marketing you listed at the top! Many of those skills DO apply today. Yes, social media pros do need to understand how to manage social ad campaigns. They do need video and audio production skills. It takes time to build a brand, a voice, etc.

Social Media 174

Social Media Media Analytics Data 174