PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. And it’s time to update apps on your phone. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 132

Employee Communications Storytelling Corporate 132

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. And, they do need to have the ability to manage social content systems.

Social Media 174

Social Media Media Analytics Data 174

PRSay

FEBRUARY 7, 2024

Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance. PR people need journalists to help us tell our stories to a wide audience and give our stories the third-party endorsement and credibility. PR professionals and journalists have very similar skills. They both are storytellers.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. People – even those with analytical personalities – have a physiological reaction to good stories. I always thought the title was strange.

Storytelling 129

Storytelling Communications Survey Case Study 129

Deirdre Breakenridge

DECEMBER 4, 2018

24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. Young people are highly engaged in transforming conflict, countering violence and building peace. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

MAY 24, 2022

But experience isn’t the only factor in professional excellence among PR people. Many other success-minded people, who tend to embrace positivity, will see your pessimism as a problem and will avoid doing business with you or even associating with you.” . Ambitious people tend to succeed in PR. Here are five of them.

Interviews 170

Interviews Ethics Study Course 170

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. PR and content play vital roles in managing and accelerating the sales funnel. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. These people range from customers, investors, journalists, and employees to business partners.

Video 108

Video Marketing SEO Social Media 108

PR for Anyone

JANUARY 30, 2024

Ashton’s insights are shaped by her personal experiences, making her a compelling voice in challenging societal perceptions of aging. Ashton shares a Stanford Longevity Center study conducted during the pandemic that highlights the resilience of older individuals. Human tendency to resist contemplating the aging process.

Technology 130

Technology Study Social Media Resources 130

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. That’s a pretty sizable proportion of video content which is shot live, although the existence of Facebook Live videos doesn’t mean that all of the content pieces are satisfying to watch, or even appropriate broadcasted live instead of edited (like the other 80% of Facebook videos).

Video 197

Video Facebook Retail How To 197

Prohibition

NOVEMBER 23, 2022

From a content perspective – video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience. Who is your audience?

Video 62

Video Corporate Marketing B2B 62

Shift Communications

MARCH 17, 2022

Every post not only needs a video, GIF or at least an image, but the content it points to (and copy) must be excellent. It needs to resonate either through vibrant art or by sharing a new idea.? What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice.

Instagram 164

Instagram Social Media Facebook Trends 164

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 172

B2B Company Marketing SEO 172

The Hoyt Organization

FEBRUARY 12, 2024

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. Recent algorithm updates on LinkedIn prioritize content that distributes expertise or advice and bolsters connections with known contacts. The secret lies in translating data into compelling narratives. The answer is data-driven storytelling.

LinkedIn 58

LinkedIn Publicity SEO Storytelling 58

Deirdre Breakenridge

JANUARY 25, 2018

Today, there are more opportunities to share your compelling stories through a mix of media ( PESO ) and to create content that helps you stand out, be recognized and create deeper engagement with your audience. What are the first steps PR pros can take to hone their writing skills? About #PRStudChat.

Twitter 157

Twitter Storytelling Community Writing 157

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? 5 Best Practices For Your Cannabis Business’s Brand Strategy 1. Know Your Target Audience High competition in the cannabis industry means that the marketing environment is noisy. This means the market volume will reach $102.90bn by 2028!

Strategy 102

Strategy Brand Branding SEO 102

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? So how can we get more of those ideal candidates to apply for your open positions? The secret lies in your employer brand. It’s the reputation your company has as an employer. Developing your employer brand. You feel it.

Brand 176

Brand Branding Employee How To 176

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. As a professional, you understand that your success depends on various nuances. So, what is machine learning and how can you use it ? As a result, it can be a powerful tool in your campaigns.

Technology 76

Technology Training Data Consumer 76

Cision

JUNE 1, 2017

Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Which topics are truly engaging your audience? What publications are bombing with our audience? Here’s a starting point for your measurement activities. Increases in the qualified leads in your email marketing database.

Measurement 200

Measurement Analytics Google Data 200

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. At the same time, owned media has its share of challenges including how to get and keep your audience’s attention in an increasingly noisy media landscape.

Community 184

Community How To Media Ethics 184

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? Competencies: What a person can do well; their skills, talents, and aptitudes. However, experience alone with AI won't suffice.

Brand 99

Brand Branding Ethics Tools 99

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

PR 20/20

MARCH 2, 2023

Subscribers are loyal contacts that raised their hands, saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Update your email signature. You can leverage this ordinary task to grow your subscribers.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Newsfile

FEBRUARY 28, 2024

This guide is your shortcut to navigating the PR landscape with confidence, offering clear benefits and insights to elevate your campaigns and engage your audience more effectively. Let this glossary be your foundation for success in the fast-paced world of PR. What is a Press Release? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

AUGUST 24, 2023

In today's digital landscape, content is everywhere. However, capturing your audience's attention has become a challenge. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

DECEMBER 5, 2017

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . Platforms change, new people of influence emerge but Joel Comm has been successfully navigating the Internet since 1995.

Social Media 213

Social Media Media Video Film 213

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea.

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I c) More companies create their own content and channels to reach audiences instead of traditional media channels. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

OCTOBER 23, 2017

The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging? What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 149

Creativity Marketing Media Analytics 149

The Hoyt Organization

NOVEMBER 16, 2023

Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. This has made creating social media content more complex and nuanced. With so many changes in the social media landscape, it’s easy to find yourself asking, what do I post on social media? Think about it.

Social Media 52

Social Media Media Instagram Infographics 52

Buzzstream

FEBRUARY 9, 2024

But far too many people reach over to the dark side of black hat and gray hat link building in hopes of scaling quickly. But far too many people reach over to the dark side of black hat and gray hat link building in hopes of scaling quickly. What is White Hat Link Building? Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Communications Conversations

OCTOBER 1, 2020

Historically, LinkedIn has been a platform heavily predicated on two forms of content: Text and photos. And, even the photo content hasn’t been all that strong or unique. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side.

LinkedIn 128

LinkedIn Video Trends Company 128

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. Remember, the customer doesn’t know what you do and probably doesn’t care. What’s at stake? It’s not about you.

Brand 173

Brand Branding Storytelling Video 173

Onclusive

AUGUST 9, 2017

Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Sales and marketing departments can be especially distanced and therefore don’t often make “insights sharing” a regular occurrence. ” So how do we close the gap and reap the benefits?

How To 220

How To Report Company Marketing 220

Burrelles Fresh Ideas

FEBRUARY 13, 2024

billion people were using social media globally. billion people were using social media globally. Plus, we’re arming you with practical strategies to make the most out of social media for your ecommerce endeavors. Think of it as using social media to find and cultivate potential customers interested in your offer.

Social Media 86

Social Media Media Mobile SEO 86