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The Secret Behind Good Networking

Waxing UnLyrical

I hear a lot of people talking about networking. There’s a dirty little secret in the communications world though: Networking is a joke. I’ve come to this conclusion after really thinking about what “networking” means. I’ve come to this conclusion after really thinking about what “networking” means.

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Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. To summarize, “secret sauce” underpins a solution or component. Secrets can build curiosity if you toss out a few crumbs. I also laid out the challenges of getting PR mileage from your core tech. Hitting the Sauce.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

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5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter)

Sword and the Script

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. That’s where losing something hurts twice as bad as winning it feels good. This is audience identification 101.

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The Modern Communicator Builds Relationships that Last

Deirdre Breakenridge

It’s well known that public relations professionals are very good at building relationships. What’s their secret? This isn’t about going to networking events and starting a marathon of sharing your business cards. But is it enough? Do you know someone like that? Have you ever wondered how they do it? When do they find the time?

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

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From the Mouth of the Media: How to Break into the Business

Cision

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. Network Smarter, Not Harder. It’s no secret that it’s important to have, and build, a network. See their interviews in our influencer Q&A section.

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