Remove the-decision
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The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty

Agility PR Solutions

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior?

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AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim

Agility PR Solutions

Well, it sure won’t hurt, but new research from MIT Technology Review Insights […] The post AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim appeared first on Agility PR Solutions.

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What the 2023 U.S. Supreme Court Decisions Mean for Communicators

Institute for Public Relations

Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. Supreme Court Decisions Mean for Communicators →

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The pre-decision gap: 84 percent of B2B deals are decided before marketers even know about the buyers

Agility PR Solutions

At a time when sales and marketing executives agree that revenue generation has become increasingly difficult, new research from B2B marketing platform 6sense demonstrates how marketing efforts play a critical role in the B2B buying journey since 84 percent of deals are decided upon first contact—which means buyers need to be made aware of the […] (..)

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Decision distress: Drowning in data, business leaders are struggling to steer companies in the right direction

Agility PR Solutions

Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and stress to their professional and personal lives.

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The Value of Focusing on Big-Picture Decisions

PRSay

The decisions you make in your job are more valuable than the work you do. But think about this for a minute — how much more value would you deliver to your current and future employers if you made some or all of the following decisions? That’s the truth, even though your current work environment may not reflect it.

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The rise of values investing: How values are driving spending, saving & investing decisions

Agility PR Solutions

Brand and business values are not only driving the buying decisions of consumers these days, but also the decisions of investors and other stakeholders, new research from Schwab reveals. The post The rise of values investing: How values are driving spending, saving & investing decisions appeared first on Agility PR Solutions.