Remove tag public-opinion
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How PR Brings Value To The C-Suite

ImPRessions - Crenshaw Communications

But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference. But marketing and public relations are two very distinct functions.

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The clickbait media economy is toxic

Stephen Waddington

Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. Polarising opinion drives shares and reactions on social media. Posts on social media tag individuals but dehumanise and normalise their vilification. They also drive clicks and engagement on social media.

Media 193
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications. Unpaid search engine traffic.

Media 97
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Top Ways to Improve Brand Reputations

Critical Mention

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. We’ve all heard of the saying that goes, “All publicity is good publicity.” . In business, opinions play a big role in shaping reputations.

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. In my observation, it’s taking the “relations” out of public relations.

Software 131
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The Publicist’s Guide to Twitter

Konnect Agency

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. When relevant, tag the people and organizations that may take interest in and retweet your post. Here are some tips to get you started: 1.

Twitter 102
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

In short, people want to get the news, views, and opinions on their fingertips. Actionable tip: List all the publications that rank high in mobile or the keywords of interest. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches.

Google 259