Cision

MAY 26, 2015

In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site. First Interaction – 100 percent attribution to the first action.

Facebook 120

Facebook Analytics Measurement Google 120

Cision

AUGUST 23, 2017

The 10 most common emotions were positive, with happiness, surprise, and admiration leading the charts. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. So, focus your attention on creating PR strategies that trigger a positive emotional response.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

OCTOBER 3, 2016

Gain Actionable Competitive Intelligence. Keeping the negative percentage steady or decreasing while the positive percentage is steady or increasing should be a priority. When you see spikes, an alarm should go off in your head that tags that as an opportunity. Was it positive or negative? Who or what was involved?

Software 0

Software Comparison Media System 0

5W PR

NOVEMBER 9, 2018

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. This also allows for a qualitative analysis of the online engagement that your marketing campaign by analysing if the conversations are positive or negative.

Measurement 68

Measurement Tools Marketing Analysis 68

Konnect Agency

NOVEMBER 25, 2019

Someone may see a post and never like it, so you still get brand awareness and this person is no less likely to make a purchase or take an action than someone who likes a post. A positive that may come from this change is that pricing might shift. The simplest form is sharing stories you’re tagged in by your fans.

Instagram 78

Instagram Analytics Measurement Brand 78

Communications Conversations

JANUARY 18, 2019

In fact, the owner of a sunglasses brand was quoted in the Atlantic piece as saying: “the practice (posting fake sponsored content) has put him in a tough position as a stream of mid-level influencers post mediocre-quality sponsored content seemingly on his behalf, without his approval or control.” What can brands do?

Marketing 92

Marketing Instagram Brand Branding 92

Sword and the Script

FEBRUARY 14, 2023

The positioning from both companies is very clearly aimed at alleviating concerns AI will take a PR person’s place. AI helps in tagging and organizing PR data Natural language processing is perhaps the original gangster of AI in PR software. For example, some are using AI to tag and organized data automatically.

Software 131

Software Pitching Analysis Community 131

Cision

FEBRUARY 13, 2017

Referring people to Google Maps for reviews (positive ones, hopefully) can be an important aspect of solidifying a company’s online reputation. Google Analytics / Google Tag Manager. But one critical aspect of Maps for businesses is the integration of reviews into Maps (they were formerly integrated into Google Plus).

Google 244

Google Mobile How To Skype 244

Flack's Revenge

AUGUST 6, 2019

Yet asking people if they buy on belief is not the same thing as … if they’d buy from a company with a public position on a political issue with which they disagree. It should select an issue that’s a fit and be prepared to back up its promotional efforts with REAL actions to support the message it puts forward.

Corporate 198

Corporate Brand Branding Agriculture 198

Presspage

FEBRUARY 1, 2019

Make sure you have defined your target audience, objectives, KPIs, and positioning. Pro tip: You can create custom tags to directly monitor and link your PR activities to results using UTM tagging. specific predefined actions visitors take once on your site. Understand the limitations. Location: All Website Data/Home.

Analytics 154

Analytics Google Measurement Data 154

Cision

OCTOBER 15, 2015

Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. Simply “being” on social media isn’t always enough. First: What “Listening” Really Means. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Prohibition

MARCH 10, 2023

By actioning each suggestion, your brand can experience a higher number of likes, comments, shares and clicks alongside greater brand awareness. To go one step further, consider a clear call to action in the social copy. For content, video marketing is king. Here are our tips for higher engagement on your Facebook videos.

Facebook 62

Facebook Video How To Mobile 62

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Buzzstream

FEBRUARY 1, 2024

Any way you can connect to your target, the better your chances of getting them to take action. — Link Was Set To Noindex Sometimes, a site might not altogether remove your link; instead, they might just add a noindex tag, rendering it “invisible” for Google. Would you be able to remove the noindex tag? Please let us know!

Pitching 87

Pitching Infographics Survey Resources 87

Solo PR Pro

JANUARY 11, 2021

The national conversation about diversity, equity and inclusion will continue to drive changes in hiring, but I think many of the larger, legacy PR firms will have trouble if those hiring changes don't translate into real, consistent action. Leave your response in the comments section below or tag us on social media using #solopr.

Industry 79

Industry Print Ethics Internal 79

Cision

MAY 18, 2015

For example, a competitive sentiment analysis may assert that customers have a more positive view of a competitor than you. Half of those posts may be about a brand without tagging them, half would be tagged, and sentiment would have to be inferred to provide appropriate context.

Customer Service 120

Customer Service Social Media Analysis Data 120

Presspage

NOVEMBER 13, 2017

Having your news indexed in Google News can have a positive effect on your website Search Engine ranking. While SEO-friendliness involves many technical and editorial actions, having your news included in Google News will have a positive effect on your SEO. Why should you have your news included in Google News? Have a sitemap?

Google 94

Google Guidelines SEO Engineering 94

PR 20/20

MAY 16, 2023

Make Your Efforts Count In an environment where time and resources are scarce, ensuring that every moment spent and resource utilized has the highest potential for positively impacting your organization's bottom line is paramount. Add more CTAs (call to action buttons) and forms to your site to encourage MQLs to make contact with you.

Marketing 69

Marketing eBook Resources Tools 69

Solo PR Pro

DECEMBER 17, 2019

In the public relations industry we know that there has been a persistent gap between the genders with more men occupying positions of power and earning more money. We hope that this study motivates action to work for pay parity. Please share in the comments or tag #solopr on social media. Are you a woman entrepreneur?

Knowledge Base 54

Knowledge Base Study Report Agency 54

Contently - Strategy

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. How to take action if your content is stolen. If you’re a smaller business, weigh the pros and cons of engaging among leadership before taking any action.

Ethics 73

Ethics Social Media Trends Viral 73

Stephen Waddington

NOVEMBER 19, 2017

I’ve also included a call to action that may be helpful in your planning for 2018. Action: If you haven’t already, please consider starting your professional development journey in 2018. #2 Action: Investigate the changing media landscape in the market or sector in which you operate. 2 All of life is shifting to the internet.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

JULY 24, 2018

At its core, marketing automation is designed to automate marketing actions, reduce repetitive tasks, better nurture leads and ultimately, close more sales. Workflows: Workflows allow you to set up a set of automated actions based on predetermined rules. Trackable calls to action (CTAs). Email marketing. Landing pages.

Marketing 40

Marketing Data Software Social Media 40

PR Fuel

OCTOBER 26, 2021

When a press release writer produces winning copy that includes a call to action, the result could be higher sales. You’ll want a press release with a clear, concise, and effective call to action that prompts a positive response from your target market.

Writing 95

Writing Consumer Small Business Reputation 95

Communications Conversations

DECEMBER 5, 2019

So, the cues are all positive. I work to position our company as an employer of choice. From a very basic standpoint, I think more companies should be proactive with employer branding and devote resources to this sort of position. After losing my mother, my work at MOCA gave me an outlet to turn my grief into action.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MAY 12, 2017

Actionable tip: Google has stopped notifying people regarding changes in its search algorithm since 2016. Actionable tip: Be careful about where you add your client’s website to avoid getting negatively affected from the backlinks generated from inferior-quality websites. Use them to spread positive news about your firm.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JUNE 26, 2017

The level of positive content created to support the Obama comms schedule is nothing short of admirable. Scratch the service and consider how this PR dream of a demeanour has perhaps clouded our judgement on actions and policies implemented by Obama, and we begin to truly understand the power of positive PR. The Obama effect.

Comparison 48

Comparison Policies Travel Examples 48

Konnect Agency

APRIL 20, 2021

And while the mere mention of a brand crisis can raise anxiety and discomfort in even the most seasoned leaders, there are several actions your team can implement immediately to help shield the brand from catastrophe. Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Buzzstream

JUNE 25, 2020

Position Metrics. Looking at each prospect, you’ll see that BuzzStream has included the title tag, page snippet, and the specific search term that returned the prospect in your list. Once you decide on any one of these courses of action, you can take it right on the prospect by clicking the corresponding option.

Web 167

Web Tools Examples Video 167

Sword and the Script

APRIL 13, 2021

Sorting out what is positive, and negative is a big challenge that NLP faces. Natural language processing is a , if not the , crucial tool in helping PR and marketing professionals to track these conversations and to derive actionable insights. chimes in a third. NLP is used in a variety or PR technologies for media monitoring.

Analysis 78

Analysis Marketing Engineering Data 78

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. The logo, graphics, tag line, fonts, colors etc., Brand vision and action are huge for our role at LT Public Relations. If so, what is it?

Brand 60

Brand Branding Airlines Retail 60

Cision

MAY 12, 2015

PR professionals no longer are in a position where they have to annoy journalists by sending unnecessary pitches they can’t use. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient.

Data 120

Data Nonprofit Analytics Instagram 120

Beyond PR

NOVEMBER 30, 2016

Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. It is easier to have your organization engage in an existing conversation or to position your brand within an established niche than to build it from scratch.

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Ishmael's Corner

FEBRUARY 18, 2015

If a company makes software for shipping packages, and the same company wants a paid ad to appear for the term [online shipping software], the mere action of clicking on the ad qualifies the person as a sales prospect. What you see under “Reality” is the title tag buried in the same meta data from the Toyota home page. Don’t be scared!

SEO 60

SEO Software Advertising Advertising 60

Mark My Words

SEPTEMBER 18, 2015

It turned out the zombie tag was more than just a headline; it captured the tone of Corbyn’s first two days. Sympathetically you could say that in Corbyn’s new brand of politics, policy and political action come first and spin second. Burnhamites and token moderates were saved- presumably to be sacrificed at a later date.

Policies 60

Policies Interviews System Brand 60

The Stalwart Blog

APRIL 26, 2020

If there’s things that you like and things you know some of your colleagues might benefit from, share it with them, share it with them, post things, put some tags in for the Lake Forest Chamber because we’re really trying to get the word out. That aside, now you’re in this position, what do you do about that?

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

JUNE 18, 2019

48) “My work helps position our city as a great place to live and locate a business.”. 60) “I share information with reporters to answer their questions, assist in their research and position my clients as experts in their fields.”. 48) “My work helps position our city as a great place to live and locate a business.”.

Employee 147

Employee Print Writing Survey 147

PR 20/20

MAY 17, 2018

Create several variations of your call-to-action (CTA) buttons, and A/B test them throughout your website and social media. Incorporate strong, actionable language coupled with relevant imagery. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53