Cision

OCTOBER 3, 2016

How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete. Gain Actionable Competitive Intelligence.

Software 0

Software Comparison Media System 0

Deirdre Breakenridge

MAY 13, 2019

In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos. have become essential parts of the marketing and PR toolbox. Too complicated?

Training 399

Training Video Analysis Data 399

Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Is there a way to truly measure the performance of earned media, or is it just a pipe dream? Jay Baer Asks — Is Earned Media and Influencer Attribution Reality or Wishful Thinking? Super cool! It’s available now.

Video 231

Video Media Measurement System 231

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344

B2B Facebook LinkedIn Small Business 344

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Advertise on social media.

SEO 102

SEO Film Advertising Advertising 102

Cision

MAY 16, 2015

Tag Management. Google Tag Manager is a free tracking tool—similar to Google Analytics—except this function is designed to measure much more granular data from your website or landing page. Want to learn more about Google Tag Manager? The key with sentiment is knowing that the end goal is to monitor outcome, not output.

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. Meltwater acquires social media influencer platform. The price tag was $17.8 Talkwalker adds podcast monitoring. Talkwalker added podcast monitoring to its media monitoring platform.

Tools 99

Tools Survey Pitching Analytics 99

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Here are a few of our customer reviews : “This tool allows me to easily organize a robust PR program using tags and other filters so that I can drill down and really measure impact of media coverage based on a number of parameters.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. Notified said it can now monitor brand mentions on TikTok. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 105

Media SEO Analytics Analysis 105

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. For example, very few media monitoring tools are capable of finding backlinks. click image for higher resolution) 3.

Software 175

Software SEO Company Tools 175

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. I outlined this feature at length in a post about building your own media list.) For that, you can turn to tools like Ahrefs.

Digital PR 62

Digital PR How To Media Google 62

Stephen Waddington

SEPTEMBER 26, 2018

The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. That’s changed in the last five to 10 years with the emergence of digital and social forms of media. Media databases are expensive. A year a long time in our business.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 7, 2021

The price tag is “$7.3 In March, Meltwater acquired Linkfluence, a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. It joins Meltwater , Burrelles , Cision and Muck Rack in embedding TVEyes Talkwalker and Critical Mention offer homegrown podcast monitoring features.

Software 85

Software Publicity Technology Data 85

Buzzstream

APRIL 8, 2024

By closely monitoring open rates across a range of projects, we’re able to build a clearer understanding of how different publications and journalists use their inboxes. While weather-related content tends to perform well, time is of the essence when sharing it with the media.

Pitching 77

Pitching Data Examples Retail 77

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests.

Pitching 88

Pitching Report Software Survey 88

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Critical Mention

JANUARY 16, 2020

For example, Google Trends allows users to enter keywords and analyze peak search volume metrics, which can be useful for identifying key terms to use in marketing collateral, social media and all forms of content creation. . You can add Alt tags to your images in your HTML and provide different font size and color options to your visitors.

SEO 80

SEO Strategy Engineering Mobile 80

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Test, test and more tests.

Measurement 52

Measurement How To System Comparison 52

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

Strategy 276

Strategy How To Media Infographics 276

Presspage

FEBRUARY 1, 2019

Google Analytics won’t measure the lifetime value of an earned media. Regular media monitoring and research (including surveys, focus groups, and social media monitoring) are essential to measure emotional appeal which allows you to collect more qualitative PR metrics. Location: All Website Data/Home.

Analytics 154

Analytics Google Measurement Data 154

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. How did you manage the barrage of media requests, which topped 40 per day? 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Critical Mention

SEPTEMBER 18, 2019

From engaging with partners to collaborating with influencers, social media marketing provides an abundance of social networking opportunities that could help increase your brand awareness. How to Know if You are Mentioned on Social Media. A real-time media monitoring platform can alert you to all of you mentions in one platform.

Social Media 61

Social Media How To Media Radio 61

5W PR

MARCH 22, 2021

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Analytics 88

Analytics Social Media Tools Data 88

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. First: What “Listening” Really Means.

Social Media 120

Social Media Media Viral Creativity 120

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 122

Technology Publicity Software Print 122

Cision

OCTOBER 31, 2017

Additionally, website analytics, while valuable for linking earned media to incoming leads, doesn’t explore how a specific news story affected the buying cycle. Want to know how to drive revenue growth with earned media measurement? Tools for tracking and tagging inputs and outputs. Download our white paper.

Measurement 222

Measurement System Data Analysis 222

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Many organizations and businesses heavily rely on media data and analytics. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

MAY 12, 2017

Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. They also invested too heavily in paid media vs. earned/owned. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113

Software Tools Publicity System 113

ImPRessions - Crenshaw Communications

MAY 12, 2017

Avoid tagging every word or phrases that are hard to read or unintentionally awkward like this, our favorite fail from online database of talent reps, Who Represents. You can see how the social media version #whorepresents could be misconstrued. Using your marketing and PR plan as a guide, set social media goals to align.

Strategy 147

Strategy Trends Guidelines Social Media 147