Cision

JULY 6, 2015

Twice a week, Instagram editors pick new themes to keep the visual content fresh and exciting. Right below the curated section, users also see a trending tags section, which lists popular hashtags based on their location. The search page is now separated into three categories: people, tags and places. The benefits?

Brand 120

Brand Branding Instagram Fashion 120

Sword and the Script

FEBRUARY 14, 2023

Meltwater Global VP of Partnerships Johnny Vance : “…we are looking into generative AI for content marketing purposes, particularly around social media posts and conversations.” AI helps in tagging and organizing PR data Natural language processing is perhaps the original gangster of AI in PR software. Assisting content discovery.

Software 131

Software Pitching Analysis Community 131

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. More often than not, the algorithmic changes place importance on content and link quality, authenticity of sources, and the relevance and appeal of the content to the end-users.

Google 259

Google Digital PR Mobile SEO 259

Communications Conversations

DECEMBER 7, 2021

2 – We don’t love our existing social media/content partner and we need an outside perspective. That should tell you something about your content–especially if your goals revolve around engagement. 4: Which social media content is resonating, and which isn’t. What content is working well for them?

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

OCTOBER 3, 2016

When you see spikes, an alarm should go off in your head that tags that as an opportunity. If you see someone engaging in related content that you haven’t yet researched or engaged, add them to a new media list. What do the trends and themes mean? Correlate and Replicate Activities that Drive Upticks in Conversation.

Software 0

Software Comparison Media System 0

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative.

Video 48

Video Creativity Viral Fashion 48

Rock the Status Quo

DECEMBER 16, 2015

There’s no better place to share content and be heard. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link. These meta tags tell the platform or search engine what to use. Are snippets arbitrary?

Social Media 100

Social Media How To SEO Media 100

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. ” – Kevan Lee, Buffer.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. The sent items in a support inbox can be a goldmine for content.

Survey 116

Survey B2B Marketing Interviews 116

Polaris

DECEMBER 30, 2014

It’s no secret that visual content is hot right now. Users can group the images (called “pins”) together on “boards” that have specific topics or themes. Food is the top category on Pinterest with 57% of users discussing food-related content. Followers use a hash tag to label photos. million followers.

Pinterest 196

Pinterest Instagram Brand Branding 196

Solo PR Pro

APRIL 6, 2021

Examples: SEMRush & Moz — For understanding the market dynamics (ie keywords, content themes) that are trending around my clients’ core products and services. Leave your response in the comments section below or tag us on social media using #solopr. BuzzSumo — a clip and competitive landscape research tool.

Tools 89

Tools Google LinkedIn Leadership 89

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Our theme for this month is True Love, Relationships, and Engagement. If the goal is to generate sales leads , then you can use internal CRM systems or GA4 and tag whatever content you create so that sales will know the origin of each lead.

How To 52

How To Print Analytics Advertising 52

Presspage

NOVEMBER 13, 2017

As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing. Google gathers the news for different topics/themes, providing readers information that is most relevant to them. Story factors: How relevant and fresh is the content specific to this topic? Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

SEPTEMBER 9, 2014

That status update in turn appeared in the news stream of a friend , who then tagged me and two other people in the comments of the Facebook post. In responding to that Facebook tag, another notification of sorts lit up red – this one was in my head – and an epiphany of sorts. Frequency Hopping as a Central Theme in Marketing.

Radio 111

Radio Social Media Facebook B2B 111

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. If you are new to developing a video content program, you may be anxious about where to start. While the content form may be new to you the approach is the same. A basic content strategy addresses: Goals. Measurement.

Video 55

Video Marketing Banking Strategy 55

PR 20/20

JUNE 6, 2023

It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. More on CMS Hub below. ? Growth-focused organizations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Every year USC picks a theme for this survey. What are the new services? How can you improve technical and SEO skills? Perspective.

Media Relations 98

Media Relations Report Industry SEO 98

Communications Conversations

NOVEMBER 26, 2018

One of the main themes you’ll see shared throughout the piece: That brands are no longer trusted by people. I’ll tell you: The same content from different people. The software vendors make it easy for employees to share social content. This report, titled Employee Advocacy 2.0: Notice what they’re posting.

Employee 79

Employee Software Financial LinkedIn 79

Prohibition

AUGUST 9, 2017

The video saw a huge surprise birthday party stunt in Southampton, which included a flash mob, a horse-drawn Disney themed carriage and afternoon tea with all of her friends and family at an exclusive Southampton hotel. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page.

Communications 48

Communications Radio Print Hotels 48

Action PR

JUNE 18, 2019

Start liking their content and perhaps comment with your thoughts. As you feel more confident in the sorts of stories your new contact likes, you can start to tag them in similar content. Point out what they could gain from your content. Instead, continue to stay engaged with their content. Make a connection.

Social Media 40

Social Media How To Media Pitching 40

Beyond PR

FEBRUARY 6, 2017

With February’s theme of love, now is a great time to give a little attention to those folks that make your business possible: your customers! If you’re connected to your customers on social media , make it a point to share their content, respond to their comments, and thank them when they share yours. Give Them Some Social Love.

Interviews 40

Interviews Social Media Instagram Blogging 40

5W PR

OCTOBER 26, 2017

Very quickly I began posting food only content for myself and brands. I believe that since I dedicated my feed to food only I started to organically grow my audience who also enjoyed recipes, and together over the last 5 years we have been enjoying food and lifestyle content together. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. More often than not, the algorithmic changes place importance on content and link quality, authenticity of sources, and the relevance and appeal of the content to the end-users.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

OCTOBER 30, 2018

Despite being a high-growth company for nearly five years, our website traffic (overall and organic) at G2 Crowd had become stagnant, even dropping, and new content wasn’t helping our cause. Our goal: to look for content we could replicate that would get backlinks. In September 2017, we identified a problem. And it worked.

Software 56

Software Report Data Strategy 56

5W PR

OCTOBER 26, 2017

Very quickly I began posting food only content for myself and brands. I believe that since I dedicated my feed to food only I started to organically grow my audience who also enjoyed recipes, and together over the last 5 years we have been enjoying food and lifestyle content together. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Waxing UnLyrical

NOVEMBER 17, 2010

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 3, 2010

We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? being my Chief Operating Officer and 2. “Which happens.&#

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

OCTOBER 19, 2010

Relevant content is, and will continue to be, key to reaching searchers. If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. Its one of those things that despite whatever changes are going on with the Web, making sure good content is out there is key.

Google 101

Google Nonprofit Engineering SEO 101

Mindful Marketing

JANUARY 26, 2017

Additionally, Bruce thinks that “the pure digital advertising model for content providers will become uneconomic, and more and more media sites will go the way of Medium.”. When asked about the type of PR tool that is most desired besides PR measurement, there was a common theme among responses – reporter communications.

Measurement 25

Measurement Marketing Journalism Tools 25

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting!

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Regardless, thanks for visiting!

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

NOVEMBER 15, 2010

Write original, timely, relevant content , says Google (heard this one before ?). Get Shareaholic test Filed under Erica Holt , Guest Posts , How To , Public Relations | Tags: google news , google search , optimize news release , SEO | Comments (4) Site settings comment help? These steps are quite easy, really.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 4, 2010

While in your dashboard, click on the Presentation tab and then select Theme Editor. This should contain all the content, links, and/or images you want. Select all the content, and hit “copy.&# Look for the current content of your 404 page. Paste your new content in exactly that place. Write a new post.

Blogging 96

Blogging Facebook Twitter How To 96

ImPRessions - Crenshaw Communications

MARCH 16, 2021

It remains the primary content distribution channel for marketers. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Target groups with thoughtful content . It has introduced new ways for marketers to share content with an intended audience.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

JANUARY 4, 2011

With the number of dialects numbering over a thousand, these invite customized content delivery. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help? India is the cradle of regional languages. Regardless, thanks for visiting!

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

FEBRUARY 6, 2011

3 ways to get great content from your boring business , by Shannon Paul. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? Plus it’s a great read.

Measurement 57

Measurement Facebook Twitter Social Media 57

Prohibition

FEBRUARY 20, 2024

Influencers of any size tend to engage and build a community within their themes and niche so a good tip to keep in mind is to start by looking for a macro influencer who would fit the brief by all but follower size, and head over to their comment section. Get in touch today to find out how we could help you.

Retail 62

Retail Marketing Meeting Community 62