Bianchi Biz Blog

JANUARY 7, 2021

Mark also recognizes that to succeed, Company B’s corporate communication staff needs some focused support – from a PR firm that specializes in the automotive OEM supplier PR sector and can bring automotive experience, insight and contacts, as well as senior strategy and flawless execution. What’s the value of a new customer?

Agency 96

Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. This situation is more likely following the U.S. Everything is connected, which means every industry is vulnerable in some way.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

The healthcare and insurance industries — notorious for being slower to adapt to emerging tech — are in the throes of digital transformation initiatives involving cloud migration and AI. This situation is more likely following the U.S. Everything is connected, which means every industry is vulnerable in some way.

Trends 156

Trends Healthcare Government Leadership 156

Konnect Agency

FEBRUARY 3, 2022

With safety precautions in place, socialization is a top priority for our social wellbeing, but also business strategies. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. The strategy of these giveaways depends on the format of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

With safety precautions in place, socialization is a top priority for our social wellbeing, but also business strategies. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. The strategy of these giveaways depends on the format of your event.

Agency 52

Agency Marketing Conference Instagram 52

Contently - Strategy

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. When and how was it conducted? How trustworthy is the source?

Content Marketing 120

Content Marketing Marketing Viral Study 120

Sword and the Script

FEBRUARY 2, 2019

The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. Moreover, in the era of Netflix and on-demand video the organization lacks a substantive digital subscription strategy and is bogged down with legacy broadcast contracts. — ESPN (@espn) January 29, 2019.

Advertising 85

Advertising Advertising B2C Retail 85

Sword and the Script

FEBRUARY 2, 2019

The organization is mired in constant controversy, weak leadership, and viewership declining by double-digits. Moreover, in the era of Netflix and on-demand video the organization lacks a substantive digital subscription strategy and is bogged down with legacy broadcast contracts. — ESPN (@espn) January 29, 2019.

Advertising 60

Advertising Advertising B2C Retail 60

wiredPRworks

NOVEMBER 10, 2016

It is the must-attend event for marketing professionals responsible for their company’s influencer marketing strategy, campaign development, and relationship management. Learn what to do and what not to do in 3D: digitally, directly and dynamically. That’s why influencer marketing is becoming a more enticing strategy.

Marketing 65

Marketing Conference Advertising Advertising 65

PRSay

OCTOBER 14, 2016

The following is a guest post previewing her session.*. Commercial entities can develop relationships to leverage shared or adjacent agendas without first ringing up their lawyers, reaching for a contract template or asking “what will it cost me?” 23, 4:45–5:45 p.m. Some partners will get excited to be “all in.”

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. In the past, the execution of these tasks was often contracted out to partners, which included local and national agencies. That is technology without a strategy.

Agency 63

Agency Software Enterprise Marketing 63

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Crisis public relation strategies. Plan and execute media events. Influencer relations.

Publicity 48

Publicity Advertising Advertising Tools 48

Beyond PR

OCTOBER 27, 2016

A few weeks prior, I had received an angry tweet from a client that stated (in all caps) they’d had a terrible experience and were going to break their service contract. I logged every activity and started following up on the accounts in Salesforce. Follow her @staceylamiller. This happened several times. I was on to something.

Communications 40

Communications Tools Analytics Television 40

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. Digital PR Budgets. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

Solo PR Pro

APRIL 26, 2016

Jennifer began working with me as an intern while in college and continued in her position as Solo PR Pro Community Specialist on a contract basis after graduating. I’ve worked with and advised many professionals over the years, but the joys of mentoring for me are exemplified by my relationship with Jennifer Spivak.

Internal 40

Internal International Conference Energy 40

Waxing UnLyrical

APRIL 10, 2012

That is until I received an email on February 13 at 4:30pm stating the following: Let’s back up. I promptly contacted Fancy Fortune Cookies via email and followed up with multiple unanswered phone calls. How will you follow-up with your new customers after they’ve used their Groupon? I was frustrated and concerned.

Small Business 106

Small Business Customer Service Facebook Retail 106

Doctor Spin

DECEMBER 20, 2023

link] In scientific literature, I found these suggested steps: Introspection, Understanding, Developing, Mantra, Crafting, Digital Footprint, and Communicating. Digital communication is too technical for PR professionals.” “PR A PR strategy is the same as a PR plan.” So, what do you have to do exactly? Congratulations (to you).

Brand 52

Brand Branding eBook Resources 52

Solo PR Pro

JUNE 28, 2016

Write identifying information on the back of people’s business cards (or capture digitally and make notes) as a reminder of key characteristics about them and the conversations you had for later reference. Don’t expect to close deals or sign contracts right away. Post conference.

Conference 40

Conference How To Meeting Travel 40

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The new business strategies most-used by top income earners are direct referrals, networking and inbound inquiries.

Survey 40

Survey Report Local Data 40

Mindful Marketing

JULY 31, 2021

As a result, it behooves businesses to go back to school and brush up on their marketing, not to attract customers but to contract employees. As might be expected, most Gen Zs are extremely comfortable with digital technology and very used to interacting with others virtually. Now employers are increasingly competing for new hires.

Employee 119

Employee Marketing Interviews Healthcare 119

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. . Eri O’Diah , founder, Collective.ly

Transportation 122

Transportation Social Media Corporate Agency 122

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

SEPTEMBER 30, 2021

Aira sat somewhere in the middle of this, we were hit hard in the first few months as two weeks into the UK lockdown we lost 50% of our revenue with pauses on contracts. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. 3 – Resolution. And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Buyer behavior is driven by relentless need for knowledge, and buyers can’t learn everything digitally. It’s education. It’s consultation.

Leadership 81

Leadership Reputation Measurement Video 81

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

While we might typically think of an influencer as someone with a large following, the profile of an influential individual has expanded beyond social media and can also include people of prominence, like a doctor, dietitian, or athlete. Finding the Right Strategy with the Help of an Influencer Marketing Agency.

Agency 52

Agency Marketing Media Trade Shows 52

Sword and the Script

MARCH 5, 2019

Digital or social media teams: 28%. In terms of vertical segments or industries, not a single segment earned double-digits. The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Be sure to get recording rights in your contract, so you can use the audio and video again after the event.

Survey 60

Survey Trends Marketing B2B 60

Mindful Marketing

JANUARY 29, 2023

The following is the full Q & A exchange between David Hagenbuch and ChatGPT on January 28, 2023. Those are helpful suggestions; however, their follow-up question will likely be, "Don't you like it?" I need to produce three online digital ads that will link to our company’s website. Learn more about the Mindful Matrix.

Ethics 98

Ethics Guidelines Fashion Transportation 98

ZudePR

MAY 31, 2015

So I jotted down a list of PR/digital/SEO/content marketing influencers. You should follow them on Twitter (I’m making it easy for you). The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. Head of strategy at NewsCred.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

APRIL 21, 2016

Omar, on the advice of our social media marketing guru consultant and the contracted software vendor company [which pays him to write white papers extolling company benefits of its software program], internal communications thinks your team and you are the right audience for messaging and implementation of our new employ ee advocacy program.

Employee 40

Employee Internal International Corporate 40