Communications Conversations

APRIL 1, 2021

So, let’s hear what’s up with Kristina’s new gig and learn a bit more about what makes her tick. Outside of that, though, the foundational principles of communication are the same, regardless of your industry. Ensure you know your audience, communicate with clarity, and measure your success.

Financial 148

Financial LinkedIn Groups Sports 148

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Furthermore, these subscription-based hidden channels play a significant role in getting your press releases into the right hands of important stakeholders. In addition, your press releases are sent to hidden channels. Well, you’re not alone.

Financial 52

Financial Education Analysis Analytics 52

Mindful Marketing

DECEMBER 21, 2020

We’re used to seeing companies bundle products, i.e., market related items together and, in doing so, offer consumers an overall lower price, e.g., value meals at fast food restaurants, home and auto insurance policies. The introduction of almost any new Apple product, particularly an iPhone, is newsworthy.

Wireless 84

Wireless Policies Transportation Consumer 84

Shift Communications

APRIL 6, 2016

Published by Tech in Asia and authored by Onboardly director of public relations Crystal Richard, the piece is titled “ How the role of PR has gone from being a distributor to a connector.”. They’re connectors. Being an effective connector involves being strategic, creative, patient – and building relationships.

Report 60

Report Pitching Creativity Trends 60

Communications Conversations

MARCH 24, 2022

” So, I’ve tried lots of things. And it’s those learnings I share with my students–and you today: 1 – Show up where your buyers show up. Instead, do a little research and find out where your “buyers” show up most often. So, talk about that! That’s simply not necessary.

Brand 88

Brand Branding Social Media LinkedIn 88

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. How can people grab your attention in an email? Dislikes: Pokemon Go. What mistakes should PR professionals avoid?

Agency 120

Agency Pitching Print Storytelling 120

Sword and the Script

JUNE 27, 2020

The UML is an occasional series on Saturday, I review three links, summarize the findings, wrap them insight, and present them here for your perusal. PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report.

Study 133

Study Publicity Survey Internal 133

Cision

FEBRUARY 2, 2016

How did you get your start in PR? Tell us about your role at Golin. Looking to brush up on your basic PR skills? We’re all very passionate about food at Golin, so this was a dream win for us. What has been the biggest challenge of your career? Build up your own network on LinkedIn. And more coffee.

Hotels 120

Hotels Agency Radio Measurement 120

Cision

DECEMBER 1, 2015

It ’ s so much easier if you ’ ve had an interaction, any interaction. LinkedIn makes it really easy to keep tabs on job changes in your network. Not every person in your network wants a cheerleader. Not every person in your network wants a cheerleader. It ’ s worked so far. Sound familiar? Why is that important?

How To 120

How To System Writing Twitter 120

Deirdre Breakenridge

FEBRUARY 5, 2015

Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. He is a fantastic writer, speaker, and connector. So when I speak, it’s an engine of revenue. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Brand 150

Shift Communications

OCTOBER 13, 2016

If this is your situation…that’s OK! Understanding Your Client’s Audience. If your client sells a network security product, then naturally your client will want to see (in part) is coverage in publications network security experts and buyers read and rely on. then use that understanding to inform your strategy.

B2B 60

B2B Consumer Strategy Pitching 60

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). >>> More than a proactive partner: an extension of your team. There’s a lot of nuance though, so give the full post a read. Try our services.

Survey 95

Survey Industry Leadership Study 95

Communications Conversations

APRIL 14, 2015

So, that one connection made by my friend Shelli led to: * A great relationship with a professor I’ve gotten to know quite well over the years. * So, I got to thinking: What other people–or, connectors–have changed my career trajectory through their introductions and efforts? So, there’s that, too.

Conference 60

Conference Meeting Social Media Strategy 60

Beyond PR

DECEMBER 14, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. With this in mind, why not get a piece of that action for your own marketing efforts? . What you need to be successful is a guidebook to improve your media relations efforts. Your email subject should stand out.

How To 68

How To Media Pitching Creativity 68

Cision

MAY 8, 2015

So who are these new “dot-connectors,” and how are they helping firms boost their revenues and position themselves for a brighter future? Listen to account teams and adjust your approach on that basis. Want to generate buzz during your next event? Profile of a planner. Click to enlarge.

Creativity 120

Creativity Survey Advertising Advertising 120

Shift Communications

JULY 16, 2015

When your agency foots the bill for you to go to a professional mixer or meetup, they have an unreasonable expectation that you’ll actually talk to another human and not hover over (or hide under) the coffee and mini-pastry table. Go to an event with an open mind, and try to keep your conversations as open and free-flowing as possible.

Pitching 60

Pitching Report Agency Resources 60

Shift Communications

MAY 20, 2015

With so many ways to connect with friends, family and strangers, you would think our traditional channels of communication would completely shift in all areas of our personal and professional lives. Don’t miss out on this self-actualizing journey for yourself and crucial tactic for your business. million U.S. Yes and yes. Start there.

Meeting 60

Meeting Local Twitter System 60

Offleash

OCTOBER 16, 2017

What led to your career in PR? She encouraged me to get back to the career that I spent so many years studying—she really inspired me. When you were starting out as an account coordinator, did you think PR would be your lifelong career? How have you developed your own career? We all know the industry changes so rapidly.

Agency 40

Agency Journalism Newspapers Employee 40

Karen Freberg

FEBRUARY 4, 2018

Gary starts off the book with these two concepts at the very beginning – which is good and the message of having the power to control your path is key. Intent is one of them – what is your overall purpose and why? What are your goals and what do you want to contribute to the larger community?

Social Media 45

Social Media Media Education Industry 45

Waxing UnLyrical

FEBRUARY 26, 2011

Much was discussed, but I’ve been thinking more about one of the questions that was asked: If you’re a good connector and/or networker offline, how do you take that online? So it’s simply a matter of getting used to the technology that allows you to do so. The real challenge. But that’s just what I think.

Meeting 92

Meeting Twitter Social Media Course 92

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. You want to also find the right people for your niche.

B2B 92

B2B Community Facebook How To 92

Solo PR Pro

SEPTEMBER 16, 2014

your clients are active on Twitter, this is a helpful way to strengthen your relationship. Reference it in an email or bring it on up your next call. Do you consider yourself a connector? We have a very strong relationship with the local Yelp community manager, so we facilitated an introduction and set up a lunch meeting.

Skype 77

Skype Transportation eBook Twitter 77

Waxing UnLyrical

MARCH 10, 2011

So I asked the question: “What remarkable thing have you done that your social networks do NOT know about you?&#. Jason Parker , who would otherwise be simply a “Gen-Y connector,&# co-founded a generative anti-poverty program in Pennsylvania’s poorest county. So did Lindsay Allen. We think we know them.

Community 95

Community Comparison Social Media Fashion 95

PR 20/20

AUGUST 20, 2019

So what are we to do? A custom alert can help you discover that one of your blog posts was shared by an influencer. You may also consider adding or scaling back to weekly alerts depending on your needs. Most marketing technologies will enable you to set up alerts based on some aspect of your program. Dashboards.

Report 40

Report Marketing Analytics Data 40

Karen Freberg

NOVEMBER 4, 2018

That’s why I am so proud of the dedication, commitment, and hard work each of them provided here for this project. Each student was able to cover each day for a certain amount of time with a team member (there was always at least one other student present at a time, so they could work together). FB, Twitter, and Instagram).

Social Media 52

Social Media Video Conference Analytics 52

Karen Freberg

NOVEMBER 18, 2017

This way, you can be the true social connector for the industry and education sector. I am so proud of you and thank you again for this incredible opportunity! In establishing a community, it is important to put others ahead besides yourself and your own personal agenda. I have have a new role, so my watch begins.

Social Media 40

Social Media Community Education Conference 40

PR 20/20

JUNE 19, 2018

A complicated matter to keep track of and communicate turned simple with a couple bubbles and diverging connector lines. Below I’ll walk you through the six steps needed to create a granular marketing dashboard flowchart, which can then be used to supplement your existing campaign performance tracking efforts. Magnificent. Link to it.

How To 81

How To Marketing Analytics Data 81

PRSay

OCTOBER 16, 2023

“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. So here we are in this increasingly wicked work world, where things change fast, and it’s kind of unsettling.

Training 107

Training Creativity Tools Mobile 107

Karen Freberg

OCTOBER 20, 2017

A city where you have SO much to do and many other iconic attractions – and I didn’t do any of them. A city where you have SO much to do and many other iconic attractions – and I didn’t do any of them. The fact the learning is so experiential in nature is what makes Adobe MAX and EDUMax so unique.

Creativity 40

Creativity Social Media Education Conference 40

ISEBOX

JANUARY 14, 2016

So that brings up an interesting question – If, just twenty years ago, we were happy enough to get text, and now we’re all about visual content, then were are we going to go in the next twenty years? This, of course, is the death knell for you, so let’s discuss how to avoid it. Now it’s about so much more.

Blogging 0

Blogging How To Video Course 0

Beyond PR

MARCH 15, 2016

Although your marketing team isn’t battling large-scale robot attacks or alien invasions, there’s a lot to learn from the success of superhero team-ups. Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller.

Marketing 40

Marketing Storytelling Fashion Technology 40

Bad Pitch Blog

JULY 11, 2009

In 2006, AT&T got approval to take over BellSouth and so it changed its name to AT&T. The latest AT&T jumped on to some kind of orbital shaped image and adopted a tagline I still don’t get: “Your world. And to do so, they needed to forfeit the truly clever Cingular slogan, “Raising the Bar,” and instead bring out “Raising It Higher.”

Wireless 40

Wireless Groups Newspapers Company 40