PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Go meet people and get out of your shell. Or a connector of people and ideas? As a creative or technical wunderkind? As a creative or technical wunderkind? Define your goals. Do your SWOT. Always be learning.

Strategy 78

Strategy Brand Branding Leadership 78

The Proactive Report

JUNE 18, 2021

” Once you have awareness and interest you can fan those flames and move people down your funnel. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. People today have access to a wealth of information. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Pop Culture/Creativity Blogs. Blogs That Can Make You Smarter.

Blogging 170

Blogging Writing Creativity Storytelling 170

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Predictions of “when COVID ends” have morphed into “how the pandemic will evolve.” There’s no in-between, just a journey. COVID has taught us that programs morph, and sometimes there’s no end in sight. you’re a reliable source.

Healthcare 98

Healthcare Communications Measurement Resources 98

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. All human qualities known to make friends and influence people. Thanks for participating, Deborah Weinstein! Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

PR Conversations

JUNE 28, 2020

How about the Diffusion of Innovation, Nudge or SMART objectives? Sometimes an idea is ‘in the air’ Then it may develop with the input of several different people or organisations, none of whom can claim exclusivity. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

ImPRessions - Crenshaw Communications

APRIL 7, 2017

To ensure that brands have a smart, targeted video voice, here are some ways to think about using video to boost a PR effort. Use the actual people involved, stay away from anything overly-scripted and even let the warts show if it helps tell a real story. A current forecast says that 74% of all Internet traffic in 2017 will be video.

Video 149

Video Measurement Survey Creativity 149

Waxing UnLyrical

JANUARY 15, 2020

sandcastle is a great metaphor for smart strategy. Because it makes one think of something that is easily destroyed, that is at the mercy of the waves, or people (or animals) walking/running over it, and where the effort expended is frequently not equal to, or less than, the pleasure derived. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

Contently - Strategy

JUNE 25, 2020

To create quality content that performs, you need five steps, sound data, and smart people. Step 5: Measure what works and optimize for the next round of content creation. We developed these new solutions because it’s never been more important to create content that builds trust and helps people.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals.

Analytics 130

Analytics Internal International Pitching 130

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Say your company makes smart refrigerators. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. This has helped Legere define his personal brand as goofy, smart, and accessible. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Curiosity is an underrated quality among PRs and business people in general. But it’s time to add, update, and amplify for the 2018 season. Research specialist sectors. Talk to everyone.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Video gets even bigger. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 138

Study Media Relations Media Measurement 138

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. Smart companies are starting to do the same when procuring marketing services like PR. It’s usually because they’re focused on price, or in Purchasing commodity terms, piece price rather than total value. And why is that? But changing that paradigm is still difficult.

Agency 108

Agency Automotive Engineering Education 108

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation. What Can I Do?

Policies 93

Policies Energy Government Crisis 93

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

Barokas

DECEMBER 3, 2019

People who know us have a chance to see our grit first hand. We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Communications Conversations

JULY 26, 2018

What brands really need is smart analytical thinkers who can take this data and translate it into actionable to-dos. After all, these people are getting paid for their analysis and ideas! Many don’t have the people to analyze the reports many of these social media measurement tools kick out. They just don’t.

Technology 84

Technology Social Media Tools Trends 84

Stephen Waddington

DECEMBER 17, 2018

Smart people will seek each other out and find work. Hiring – recruit the best people that you can afford, remunerate them as well as you can, and then get out of the way and let them get on with their job. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with.

Agency 114

Agency Marketing Energy Financial 114

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

That may sound ridiculous, but PR is often misunderstood, and we sometimes see candidates drawn to the industry because of a vague interest in “dealing with people” or because “it’s like advertising.” Smart candidates start doing this very early in a hiring cycle. Do show creativity. Not even one.

Publicity 120

Publicity B2B Fashion Sports 120

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. A6) Focus on what you’re doing, work smart, and work hard. – Digital and visual storytelling. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Contently - Strategy

SEPTEMBER 20, 2021

To create quality content that performs, you need five steps, sound data, and smart people. Step 5: Measure what works and optimize for the next round of content creation. We developed these new solutions because it’s never been more important to create content that builds trust and helps people.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Smaller newsrooms are covering a far wider reach of topics. Content marketing has taken on new life and meaning. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

NewsWhip

MARCH 31, 2021

They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide. Note: This transcript has been modified for clarity and brevity.

Advertising 131

Advertising Advertising Data Reputation 131

PR 20/20

DECEMBER 6, 2018

But, not enough people are organically finding the content. The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other (e.g. The idea is to take one SMART goal (e.g. The idea is to take one SMART goal (e.g. What do they do? pre-event). pre-event).

Marketing 55

Marketing Resources eBook Construction 55

ImPRessions - Crenshaw Communications

MAY 3, 2017

Cultivating Habits of Highly Successful PR People. As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. We are pleased to be contenders in a couple of categories. Don’t let this happen to you!

Writing 149

Writing Education Pinterest Creativity 149

Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Millions of people read Monster’s content each month.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

DECEMBER 1, 2014

Because it’s smart to enter a new year – when we can start the clock again, as it were – “dressed” and ready to face it, right? Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. It’s Lightbox Collaborative’s 2015 editorial calendar.

Resources 69

Resources Nonprofit Measurement Creativity 69

PR Conversations

JULY 24, 2018

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had with Ann Pilkington, founder of PR Academy , the largest provider of professional PR qualifications in the UK. . Dr. Heather Yaxley. Perhaps we have ourselves to blame.

Publicity 46

Publicity Study Government Internal 46

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients.

Technology 120

Technology Analysis Data Tools 120

Polaris

JANUARY 6, 2015

When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). Why do people purchase your product? Don’t believe me?

Writing 100

Writing How To Measurement Advertising 100

Sword and the Script

JUNE 18, 2019

3) “I make complicated things sound simple so people can understand them.”. 4) “I advocate on behalf of people with chronic conditions.”. 7) “I help get my clients in the news and ensure people remember their organizations.”. 3) “I make complicated things sound simple so people can understand them.”.

Employee 147

Employee Print Writing Survey 147