Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers.

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Agency Energy Sports Reputation 100

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

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Internal International Meeting Leadership 310

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” That is the time to create balanced and business-like content. An active thought leadership program needs a content calendar that is eminently doable. When do thought leaders get in trouble? Business News Daily.

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Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Have a distinct voice. Aspirational or emotional? Last month, Inc.

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Brand Branding Reddit B2B 196

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies.

Small Business 52

Small Business Strategy eBook Reputation 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Creativity Small Business Storytelling Travel 174

Onclusive

APRIL 12, 2018

When I joined UL three years ago, corporate marketing was a small central function. But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

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Content Marketing Interviews Marketing Leadership 170

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. It often represents the best option for those without much experience and who want to stick their finger in the bathwater before committing to a specific person or business.

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Radio Print Television Local 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline.

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B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MARCH 11, 2020

It’s a tough time for business leaders. The effect on employee health is still unclear, and the full business impact has only begun. The effect on employee health is still unclear, and the full business impact has only begun. Here is some commonsense PR advice about communicating during a pandemic. Make a plan.

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Employee Leadership Viral Small Business 156

Bianchi Biz Blog

JULY 13, 2023

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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Automotive Transportation Conference Mobile 80

Sword and the Script

SEPTEMBER 28, 2022

LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. Media relations – a classic function of PR – has never been harder because there’s so much noise and fewer bona fide journalists. But that doesn’t make a CTR of less than 1% any better.

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B2B Marketing LinkedIn Content Marketing 88

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process.

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Storytelling SEO Community Engineering 329

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. The four PR trends for 2017.

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Trends Leadership Small Business Analytics 120

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula.

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Meeting Real Estate Energy Agency 98

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

In general, startups make great PR clients — especially those with a story to tell. For the PR team, it’s rewarding because PR is typically a top priority, and the work is exciting. The stakes feel higher than at a more established business. Here are some of the most common mistakes made by new businesses.

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Agency Pitching Internal International 205

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 1 business goal for 2023. Kathy Casciani, Azul Communications.

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Resources Energy Small Business Corporate 77

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. That’s where public relations (PR) comes in.

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B2B Strategy eBook Small Business 52

Barokas

FEBRUARY 4, 2019

Right off the bat, the role of COO might not inspire thoughts of Jimi Hendrix, Benicio del Toro, Madonna, Chloe Kim or other icons of ‘cool.’ He started his career in communications for CART/Indy Car racing, tapping into his life-long love of the racetrack to build his PR chops. But as far as COOs go, David is bucking perception.

Leadership 114

Leadership Energy Agency Local 114

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Best Practices For PR Content. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. How many PR programs can point to the number of prospects generated, or conversions from website visits? But, before you dismiss the power of PR – the key word here is “reliable.” What about a flood of LinkedIn comments?

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Publicity Storytelling Automotive Software 255

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

FEBRUARY 15, 2022

At the time, the data showed large corporate clients were shifting money away from the biggest law firms – their traditional source of legal advice – to smaller (but not small) law firms. Months later an old high school friend, who went on to make partner at one of those smaller-but-not-small-law-firms, would tell me he read that story.

Company 95

Company Marketing B2B Software 95

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

JULY 31, 2017

But we can help generate opportunities that serve them and their businesses well. Here are some tips we’ve gleaned from PR strategists and others. Anna Mariotti, Public Information Coordinator at WSP USA, stresses the importance of clients’ having a media liaison or PR person sit in on the interview.

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Interviews Media Advertising Advertising 206

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. Before taking that position at a PR agency, consider these things that PR people sweat over. What keeps PR people up at night. The PR pro got a hit for the client. Media ghosting.

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B2B Interviews Enterprise Report 159

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. Educational Leadership, 55, 8–13. 1 Gardner, H.

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Wikipedia Viral Blogging Leadership 52

PR in High Definition

MARCH 28, 2023

And although it has gone through many challenges in recent decades, including some questionable decisions and a surprising election or two, Europe still remains a great place to do business. To achieve this, a comprehensive PR strategy is crucial. Quality not quantity Be sure you are putting things in context. Different markets.

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Measurement Comparison Local Examples 62

Cision

MARCH 8, 2016

What’s the best lesson about PR and communication you’ve learned throughout your career? What are some of the biggest PR challenges financial companies face? How do you approach strategic communication for a Fortune 500 company versus a small startup? How has PR changed over the years? What do you differently?

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Financial Reputation Newspapers Social Media 120

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. I find mental models useful as a PR adviser and in everyday life.

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How To eBook Wikipedia Viral 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

If part of your 2016 B2B PR planning is to invest in a top-notch PR firm , don’t go ahead without incorporating these eight key questions into your decision-making criteria. An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room.

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B2B Agency Creativity Meeting 159

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data! Why is this the case?

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Data Data-Driven PR Analytics Measurement 170

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

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Tools Google LinkedIn Leadership 89

Shift Communications

SEPTEMBER 7, 2017

Every green initiative, no matter how small, was portrayed as a significant step toward saving the planet. This phenomenon can best be described as “the deliberate act of promoting green initiatives in a bit to appear to be an environmentally friendly company without putting sustainability at the core of its business operations.”.

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Leadership Technology Company Course 112