Critical Mention

MARCH 5, 2019

A brand’s video that goes viral creates a lot of buzz. With video ads, we’ve seen plenty of high-profile, viral videos that fall on both sides of the sentiment spectrum, creating positive or negative reactions. Since more people search YouTube for how-to help than ever before, this is great for SEO, as well as social media engagement.

Social Media 62

Social Media Video How To Media 62

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. This is the easiest way to future proof your content: Write a comprehensive post so that the reader doesn’t need to supplement your information elsewhere. Win at SEO.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Stephen Waddington

FEBRUARY 10, 2019

This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It turned out to be a cathartic conversation that included abusive relationships, low budgets, demands for viral videos, celebs and gongs.

Viral 68

Viral Journalism Analytics Case Study 68

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Research journalists that write about your competitors and follow them on Twitter. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Research journalists that write about your competitors and follow them on Twitter. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. A picture really is worth a thousand words. Be responsive to inquiries.

Company 101

Company Survey Pitching Report 101

5W PR

MAY 18, 2018

Attendees and PR teams can even write up interesting press releases about what happens during the campaign, leading the way for additional marketing materials. While social media can be a powerful tool on its own, it becomes particularly valuable when combined with experiential marketing.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can build on the efforts of PR professionals by creating your own content writing strategy. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Use headlines that grab attention.

Social Media 79

Social Media Strategy Media Reputation 79

PR Fuel

FEBRUARY 4, 2022

Potential to Go Viral. Viral marketing is never a guarantee. Is It a Good SEO Strategy? It’s worth remembering to make sure your content and links are relevant and keyword-friendly if you want to maximize SEO opportunities. A top platform like the New York Times or the BBC could help you reach millions.

SEO 52

SEO Viral Advertising Advertising 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. You didn’t optimize for SEO. How to avoid poor SEO.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You can now begin writing out a brand new pitch template, we’ve got some pitching suggestions for you here , or you can take an existing template of yours/your team’s. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 91

Survey How To Reddit Pitching 91

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Video 87

Video Facebook Twitter Viral 87

Beyond PR

MARCH 23, 2016

As shown by the best practices in PR & SEO: Still Driving Discovery , you will be rewarded with better search visibility when you publish content that people spend time on, interact with, and share across their networks. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it.

Video 40

Video eBook Viral Infographics 40

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? You build valuable backlinks (improving SEO) along with getting more mileage out of your content. Which podcast episodes have the most downloads?

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? You build valuable backlinks (improving SEO) along with getting more mileage out of your content. But simply transcribing your podcast or writing show notes won’t cut it. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Blogging 52

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. We can make our own videos which can “go viral” and reach millions of eyeballs. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them.

Storytelling 81

Storytelling Marketing Viral Energy 81

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. The irony of placing text inside an image won’t be lost on the SEOs amongst us!

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

JUNE 11, 2021

But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more. One of my LinkedIn posts went viral. I may not be here writing this to you if that didn’t happen. Focus on SEO from day 1.

Marketing 126

Marketing SEO Reddit Viral 126

Norton's Notes

MARCH 26, 2015

So we created a delicate mix of social media engagement, traditional media relations, SEO, blogger and influencer relations, as well as a series of strategic content marketing initiatives. Here’s some of what we did….

Viral 28

Viral Infographics SEO Social Media 28

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 23, 2019

If your preferences skew a bit more modern, you could take your question to an outlet like Vox, which specializes in SEO-friendly explainers. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire.

Media 111

Media Journalism Content Marketing Education 111