Stern + Associates

NOVEMBER 13, 2023

Abigail Marsh , Award-Winning Neuroscientist Uncovering Mechanisms for Increasing Empathy and Altruism Top-rated Georgetown University Professor Abigail Marsh is a pioneer in the science of altruistic behavior who is uncovering new pathways for managing fear and cultivating courage and kindness in all aspects of life.

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Stephen Waddington

SEPTEMBER 19, 2021

Practitioners don’t know what they don’t know about behavioural science. The Capability Barrier is a behavioural science concept that prevents a person from undertaking an activity because they do not possess the necessary awareness, knowledge, or skills. It encompasses behavioural economics, psychology, neuroscience, and philosophy.

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Doctor Spin

JANUARY 19, 2024

Here we go: The Psychological Weight of Uncertainty At a military training ground, an instructor faced 20 fresh recruits. The instructor refused to reveal the number of pushups required, and the recruits felt their strength wane quickly under the psychological weight of uncertainty. “I American Political Science Review, 102, 351 – 368.

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Stern + Associates

FEBRUARY 28, 2023

Her research findings have been published in top academic journals like Proceedings of the National Academy of Science and in influential business media such as Harvard Business Review, The New York Times, The Wall Street Journal, Economist and Psychology Today.

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Stern + Associates

NOVEMBER 28, 2023

leading happiness and well-being researcher and professor in the department of psychology at the University of British Columbia (UBC). “If Dunn is co-author of “ Happy Money: The Science of Happier Spending ” (2014), which was named a top book for financial leaders by The Washington Post.

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Doctor Spin

DECEMBER 4, 2023

Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Source: Encyclopedia of the Sciences of Learning 2 Barry, P., & Tribe , L. Encyclopedia of the Sciences of Learning. Source: Perspectives on Psychological Science 7 Lilienfeld, S., Confirmation bias. Media Logic.

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Institute for Public Relations

AUGUST 10, 2023

… Continue reading How Should Communication Scholars Address Logical Issues in Research?

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Doctor Spin

NOVEMBER 25, 2023

He was among the first to use psychology and other social sciences to design and implement public relations campaigns. His uncle was the famous psychologist Sigmund Freud, and Bernays, too, was interested in behavioural psychology. Bernays is credited with pioneering many techniques in the field of public relations.

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Stern + Associates

SEPTEMBER 6, 2023

With expertise spanning psychological safety, societal values, global economies, diversity and equity, and data monetization, the experts represented by Stern Strategy Group are shaping the discourse on business strategy for the modern era.

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Stern + Associates

NOVEMBER 8, 2023

#1 In The World: For the Second Consecutive Time, Amy Edmondson is Ranked the Foremost Management Expert in the World The Novartis Professor of Leadership and Management at Harvard Business School, Amy Edmondson is the world’s top expert on psychological safety , teaming and organizational learning.

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Doctor Spin

DECEMBER 15, 2023

Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Source: Encyclopedia of the Sciences of Learning 6 Barry, P., & Tribe, L. Encyclopedia of the Sciences of Learning. Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions.

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Stern + Associates

JANUARY 11, 2024

Known for originating the concept of psychological safety in the workplace, Edmondson’s latest book, “Right Kind of Wrong: The Science of Failing Well,” equips organizations with a framework for turning setbacks into strategic advantages.

Leadership 62

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PRSay

OCTOBER 21, 2020

Dr. Sander van der Linden , who is an associate professor of social psychology in society and the director of the Cambridge Social Decision-Making Lab in the Dept. In contrast, factual messages tend to not spread as far and wide because they tend to have a singular focus: science and evidence,” van der Linden says. “In With Go Viral!,

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Stephen Waddington

JANUARY 12, 2021

If you’re interested in the growing use of data in business, science, or politics you should read this book. It’s a growing area of psychology and social science. It’s the basis of Seth Stephens-Davidowitz’s book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are.

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Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. Future That Allows for Human Thriving? ” is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way.

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Stern + Associates

FEBRUARY 1, 2024

A practitioner and corporate advisor on brand strategy, customer experience and inclusive leadership, she was a senior lecturer in the Management Science Group at MIT Sloan School of Management, a principal research scientist at MIT’s Initiative on the Digital Economy (IDE), and a Digital Fellow at Stanford’s Digital Economy Lab. .’s

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Stern + Associates

MARCH 16, 2023

A pioneer in the science of altruistic behavior, top-rated Georgetown University psychology professor Abigail Marsh is uncovering what makes the desire to help other people irresistible for some but unthinkable for others.

Leadership 77

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NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? It is clear that the Disney experience keeps us coming back for more.

Data 78

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Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation. And that changes everything.

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Shift Communications

OCTOBER 3, 2014

Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better when you teach it. Let’s dive into psychology for a moment. This is why you, as a PR pro or marketer, should jump at every opportunity to teach others within your organization.

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Sword and the Script

AUGUST 4, 2020

And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them.

Media Relations 147

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Doctor Spin

APRIL 25, 2023

Identifying Theory of Mind in PR and Communications “In psychology, theory of mind refers to the capacity to understand other people by ascribing mental states to them (that is, surmising what is happening in their mind). Psychology Press. Behavioral and Brain Sciences, 1(4), 515-526. Baron-Cohen, S., Leslie, A.

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PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Heather – my first degree was also in psychology. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

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Stern + Associates

OCTOBER 24, 2022

She applied her deep understanding of the role of psychological safety in difficult conversations in her first book, “ The HBR Guide to Dealing with Conflict ” (2017), a how-to manual for handling conflict professionally and productively. Highly recommend.”

Handbook 62

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PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Kevin: My first degree was also in psychology. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

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Stephen Waddington

MAY 12, 2017

Robert Cialdini the master of behavioural change psychology has greatly expanded the capability of influencers to transform their power to persuade in his news book Pre-Suasion. You might feel Cialdini is creating psychological tools to expose people to greater exploitation. By Andy Green.

Insurance 105

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Stern + Associates

JANUARY 24, 2023

A practitioner and corporate advisor on brand strategy, customer experience and inclusive leadership, she was a senior lecturer in the Management Science Group at MIT Sloan School of Management, a principal research scientist at MIT’s Initiative on the Digital Economy (IDE), and a Digital Fellow at Stanford’s Digital Economy Lab.

Leadership 90

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PR Conversations

AUGUST 17, 2016

We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. Heather – my first degree was also in psychology. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

Doctor Spin

NOVEMBER 16, 2023

Intelligence might be affected by “switching” certain gene expressions on and off during your lifetime, but science doesn’t thoroughly understand epigenetics enough to suggest practical intelligence-enhancing applications for the general public. Using this distinction, intelligence is difficult to improve. Biased thinking.

eBook 52

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Solo PR Pro

AUGUST 18, 2020

In a Science News article , Sujata Gupta writes, “rituals help with emotional regulation, particularly during periods of uncertainty, when control over events is not within reach.” Some are so ingrained we no longer consciously think about them, as they have just become a part of us. The pandemic has upset a lot of our rituals.

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Critical Mention

APRIL 30, 2019

Storytelling is a powerful form of communication with science to back it up. You can play into the psychological needs of your audience this way and keep them engaged in your content. Tell, don’t sell.

Industry 87

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Mindful Marketing

AUGUST 5, 2023

Given Musk’s elite team members and track record, maybe the rebrand from Twitter to X is some kind of marketing rocket science that’s beyond the ability of casual observers and even most marketing professionals to understand.

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Mindful Marketing

JANUARY 5, 2021

Writing for Psychology Today, Neel Burton, M.D. , Writing for Psychology Today, Neel Burton, M.D. , Other research found that people could achieve greater physical performance , pedaling a bike, when employing profanity.

Writing 114

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Critical Mention

APRIL 30, 2019

Storytelling is a powerful form of communication with science to back it up. You can play into the psychological needs of your audience this way and keep them engaged in your content. Tell, don’t sell.

Industry 73

Industry How To Writing Content Marketing 73

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. ” He used a blend of psychology and media savvy to influence public opinion. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

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PR 20/20

SEPTEMBER 23, 2020

It was all about the psychology behind what makes certain marketing messages land, and others flop. It might sound like a general marketing rule of thumb to put your audience at the center of your content, but there’s science behind it. Also, there’s science behind outlining key facets of your page with a dashed line.

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