PRSay

DECEMBER 3, 2020

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). With 14 years of experience in public information, the former journalist and mother of three boys sent in her application last August.

Study 156

Study Public Affairs Course Internal 156

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 131

Software Pitching Analysis Community 131

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Like many client service businesses, ours works best when it’s predictable and reliable. The overpromise.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MAY 22, 2017

The two can and should work together – much like brick and mortar. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. Here are some of the most powerful.

Brand 185

Brand Branding Marketing Wireless 185

Melissa Agnes

MAY 7, 2014

Well, for two reasons. A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us.

Google 214

Google Privacy Data Video 214

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Part 2 -We Talk With Creator of the PESO Model?—?Gini All of it is so siloed. Does that process change in different verticals?

Marketing 120

Marketing Analytics Measurement Data 120

Prohibition

JANUARY 17, 2022

Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. These ramifications could be linked to a variety of legal, operational, and public relations concerns. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. Then check the information 2 or 3 times. Back then, many people were afraid and concerned.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. I was fortunate to transition between two similar organizations in terms of culture. She says her career aspiration, at the time, was to be a video jockey for MTV.

Employee 87

Employee Internal International Training 87

Rock the Status Quo

DECEMBER 10, 2015

In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. Two words: vertical markets. That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

NewsWhip

MARCH 31, 2021

Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, CEO & Co-founder, NewsWhip. Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. Bryan Pedersen: Yeah, sure. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 1) A still skeptical public.

Survey 101

Survey Report Media B2B 101

Rock the Status Quo

SEPTEMBER 9, 2014

LEGALESE, SCHMEAGLESE This month celebrates the two-year anniversary of #PRprochat, my Twitter chat for public relations professionals on First Thursday’s at 3pm EST. Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) are unwittingly putting themselves at risk.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. The general public. Candidates. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

OCTOBER 16, 2017

Check out the first of this two-part podcast by clicking below, or read the following transcript. We were in this publication and we had an executive showcased.” . Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 28, 2020

Users access these functions by logging into the product through a web browser. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. What I saw was quite impressive. It’s the basis for this PR tech briefing.

Software 113

Software Tools Publicity System 113

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street. About the study.

Study 40

Study Trade Shows Retail Financial 40

The Resolution Blog

JANUARY 8, 2018

So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued. Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News.

Tools 136

Tools Publicity SEO Measurement 136

Barokas

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. There are developments relating to energy in all branches of federal government that we need to report on.

Construction 68

Construction Healthcare Leadership Local 68

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Landis PR

JANUARY 18, 2023

I found ChatGPT’s response both disappointing and exemplary: ChatGPT: I’m sorry, but I don’t have access to any statistics or data to support the blog post. However, there is a growing body of research on the use of AI in the public relations industry that you may find helpful. Read on for our initial thoughts!

Education 52

Education Training Technology Journalism 52

PRSay

JUNE 6, 2017

The award-winning news anchor and actor will serve as the host for the evening, presenting awards to “the best of the best in public relations” at the AXA Equitable Center. After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn.

Wireless 102

Wireless Storytelling Radio Analysis 102

Waxing UnLyrical

FEBRUARY 25, 2011

As I started debating the pros and cons of doing so, PRWeek told me what was in it for me if I did renew: Unlimited access to PRWeekus.com , available to subscribers only. Now, what’s on the flip side? 248 for a year; $418 for two years. Which, of course, made me start thinking: do I want to renew my subscription?

Survey 72

Survey Nonprofit Privacy Agency 72

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. We took this opportunity to grill Adam?—?a a bonafide tech expert?—?about about the whole spectrum of AI and how it’s affecting the PR world right now.

Technology 120

Technology Analysis Data Tools 120

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 170

Report Local Media Pitching 170

MaccaPR

DECEMBER 10, 2014

Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based ThinkSEM clients include b rands like Regis, Explore Minnesota and Red Wing Shoe. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

SEPTEMBER 27, 2016

I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. Post some tweets?! Questionable Advice; Big Invoices. Hiring a Solo PR Firm for B2B.

B2B 60

B2B Corporate Agency Creativity 60

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. 1) Access to influential people. 1) Access to influential people. This one’s a no-brainer. Take Arianna Huffington for example.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Solo PR Pro

SEPTEMBER 8, 2015

Universal Orlando Resort includes two theme parks: Universal Islands of Adventure ® and Universal Studios Florida ®. Solo PR PRO Premium member Terri Thornton accompanied her son on this tour, and gives us a sneak peek into the public relations strategies of this fast-growing resort.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Flatiron Communications

JANUARY 7, 2016

“It’s a very large country, you know a billion Chinese that we want to give access to the Netflix content,” Hastings said. “It’s a very large country, you know a billion Chinese that we want to give access to the Netflix content,” Hastings said. This is clearly Netflix’s moment.

Film 28

Film Radio Employee Groups 28

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Doctor Spin

DECEMBER 21, 2023

The presumption is, of course, that any such publicity should be valuable to the organisation. Media kits are typically glossy, hyperbole, and one-sided in nature. The best practice would be to provide the news media with perfectly balanced information. The media kit is a basic PR tool. How do you structure a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Stephen Waddington

NOVEMBER 26, 2020

Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. I'm sure it will be very interesting for our viewers to learn many things related to you, your career, and your encounters because there are hundreds, maybe thousands of them.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Fuel

DECEMBER 7, 2021

A press release is a succinct way for an industry or brand to get news attention and push out first-party information. A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Typically press releases from a media standpoint are issued for one of two reasons.

Writing 105

Writing Construction Newspapers Storytelling 105

ImPRessions - Crenshaw Communications

MARCH 22, 2017

PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The wealth of information, in fact, can be so overwhelming that it leads to purchase paralysis. Here’s why.

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B2B Brand Branding Marketing 136