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7 best practices of email campaigns for public relations

Agility PR Solutions

For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to network with industry leaders and influencers.

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Does Your Public Relations Campaign Support Your Business Growth?

Stern + Associates

Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc. When developing your PR and business growth strategy, don’t overlook publications and events tied to industry and vertical markets. appeared first on Stern Strategy Group.

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Planning and Managing Public Relations Campaigns – review of an excellent book

Stuart Bruce

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

Publicity 148
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How to Power a Public Relations Campaign with Instagram

5W PR

Using Influencers in your Social PR Campaign. In fact, it’s a technique that grows more popular by the day – particularly as customers grow more cynical of traditional marketing campaigns. Companies can assess the Instagram followings of the influencers they want to engage with before they start their campaign.

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The Growth PR Playbook

What a few years it’s been for Public Relations. The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line.

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Book review: Planning and Managing Public Relations Campaigns by Anne Gregory

Stephen Waddington

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice.

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Pet PR: Pet Public Relations Campaign

5W PR

That’s why their campaigns have to be developed with an authentic emotional connection that’s going to grab the target audience’s attention and break through the noise. Home for Home, Ikea, and DDB Singapore created a campaign highlighting that no house is a home unless it has a furry family member.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Most PR professionals agree that public relations can be difficult to explain. As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives.