ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. Explaining the difference between buy side and sell side in programmatic advertising is one of your favorite hobbies. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. Another hurdle relates to the growing use of programmatic advertising. The trend has increased demand for native advertising, which seamlessly appear in the user’s stream amidst publisher content.

Advertising 120

Advertising Advertising Agency YouTube 120

ImPRessions - Crenshaw Communications

MAY 21, 2020

Given the hazards of overreliance on programmatic advertising where brands can unwittingly find themselves next to inappropriate or unappealing content, marketers have rediscovered contextual advertising, and not a minute too soon. Above all, context matters.

Brand 296

Brand Branding Advertising Advertising 296

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 190

Financial Reddit Advertising Advertising 190

Agility PR Solutions

NOVEMBER 24, 2019

Goodway Group was flying under the radar as a leading company in the digital advertising industry, and as they endeavored to be seen as experts on all things programmatic but got little results after previously working with a generalist PR agency, the brand began working with tech and advertising specialist firm Kite Hill PR in […].

Leadership 78

Leadership Advertising Advertising Groups 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. Analyst versus journalist end goals.

Wireless 309

Wireless B2B Report Media Relations 309

Agility PR Solutions

OCTOBER 29, 2018

New research from commercial data and analytics firm Dun & Bradstreet shows growing spend on programmatic ad buying and a continued dependence on data in the programmatic space—and also highlights key differences in the maturity of agencies versus brands when buying ads programmatically.

B2B 60

B2B Agency Brand Branding 60

Agility PR Solutions

NOVEMBER 11, 2018

A new holiday shopping report from programmatic media buying services firm Digilant explains why it’s particularly important this year that advertisers and media buyers make informed and strategic decisions that yield […].

Marketing 66

Marketing Media Advertising Advertising 66

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

JANUARY 31, 2019

Regarded as the marketing opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. New research and a supplemental infographic from programmatic media […]. The post Super Bowl 2019—advertising and shopping stats for digital media buyers appeared first on Agility PR Solutions.

Advertising 68

Advertising Advertising Infographics Media 68

Flack's Revenge

NOVEMBER 7, 2016

Adaptive Campaigns – It’s a programmatic real-time engine that delivers the most relevant ad content for every impression; there’s some pretty interesting predictive tech behind Adaptive. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.

Mobile 166

Mobile Big Data Advertising Advertising 166

PR News

APRIL 9, 2019

Access Intelligence, the parent company of PRNEWS, has kept pace with the changing communications industry by assembling the largest portfolio of brands serving communities across the media and marketing landscape— from PR to event marketing, advertising technology, programmatic, video, television programming and production, digital marketing and e-commerce—with (..)

Industry 69

Industry Television Advertising Advertising 69

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s inspired by programmatic advertising, which is based on data-driven decision-making by means of automation. Programmatic can do the same for influencer marketing, orchestrating targeted, timely and cost-effective placements in a highly efficient, automated manner.

Trends 149

Trends Fashion Video YouTube 149

NewsWhip

AUGUST 19, 2021

They’re just as involved in the process as others, and it comes down to advertisements. NewsGuard found that many of the major misinformation sources that get a lot of engagement online are able to do so because they’re running programmatic advertising. Every time their articles get clicked on, they increase their revenue.

Trends 78

Trends Publicity Reputation Advertising 78

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large.

How To 142

How To Content Marketing Banking Advertising 142

ImPRessions - Crenshaw Communications

MAY 8, 2017

It’s tough to ramp up and expect a commensurate level of productivity like, say, SEO or programmatic advertising, so we look to add complementary services. Success takes research skills, media savvy, a certain killer instinct, and a network of one-to-one relationships, and the process often involves a time-consuming negotiation.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Shift Communications

NOVEMBER 8, 2017

In the earnings call, Snapchat CEO Evan Spiegel attributed the loss to rapidly declining advertising costs; cost per thousand impressions dropped rapidly as the platform became more programmatic and self-service. ARPU) and Facebook ($4.90), Snapchat is leaving lots of money on the table.

Instagram 84

Instagram Facebook Social Media Advertising 84

ImPRessions - Crenshaw Communications

JUNE 26, 2018

But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. In adtech and media, for example, we assimilate terms like “native programmatic direct” and alphabet-soup acronyms like GDPR, OTT, and DMP.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Is programmatic TV advertising reaching a tipping point? Beyond startups, funding rounds, and product announcements, evolving trends in technology are of constant interest: no tech journalist wants to be the last to know about an important development on his or her beat. Is this the year personal home robots go mainstream?

Pitching 180

Pitching Technology Trends Consumer 180

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. The problem is broad programmatic ad buys. Automobile companies (and the military) are the largest advertisers on television. We knew the four horsemen for our brand strategies, advertising, public relations, lobbying and pack funding.

Report 225

Report Media Advertising Advertising 225

Flatiron Communications

JUNE 26, 2019

We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television. At the recent Collision Conference , I had the pleasure of taking the stage alongside The Trade Desk ‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis.

Television 38

Television Conference Advertising Advertising 38

ImPRessions - Crenshaw Communications

JUNE 26, 2018

But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example. In adtech and media, for example, we assimilate terms like “native programmatic direct” and alphabet-soup acronyms like GDPR, OTT, and DMP.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

MAY 10, 2018

On a practical level, a PR team representing a client in the ad-tech sector has to understand concepts like addressable TV and programmatic digital advertising, and an alphabet-soup of acronyms like “GDPR,” “OTT,” and “MVPD.” It’s tough to pitch stories to the media when you don’t know which beats to target.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. 1) Advertisers looking to invest in PR. Fraud , questionable metrics , and brand safety to name a few.

B2B 84

B2B Media Survey Advertising 84

Shift Communications

FEBRUARY 19, 2015

When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. Paid media of course can be automated, in some cases heavily, with the advent of digital advertising and programmatic buying. Advertising Marketing Public Relations' Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). 4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

JANUARY 13, 2018

The potential application in marketing centers mitigating the problems of programmatic advertising: Blockchain could “guarantee that the advertising you’re buying is showing up on the site that you intended it to and your software is going to provide you assurances that it is displayed on the space you purchased. …

Marketing 61

Marketing Advertising Advertising Corporate 61

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. PulsePoint is a global programmatic technology company redefining digital advertising.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

OCTOBER 30, 2015

This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Stay tuned; if the Social Selling Index does become programmatically available, PR professionals will want to incorporate it into their influencer identification and scoring models.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” has a very programmatic feel. api.ai ( api.ai ).

Facebook 120

Facebook How To Customer Service Wikipedia 120

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Beyond our personal interest in generational differences, it’s our job to understand our audiences. So, we decided to find out.

Marketing 119

Marketing Fashion Technology Study 119

Sword and the Script

JANUARY 12, 2016

Programmatic promotions for content, campaigns and initiatives. A glance at the latest headline covering political campaign attack advertisements gets the message across. The targeted advertising many social sites provide mean it’s a very compelling technique. Product announcements.

Survey 60

Survey Corporate Social Media Media 60

Shift Communications

DECEMBER 2, 2015

Exponential iteration in PR is more akin to the change programmatic technology brought to how advertising is targeted and bought and sold on the web, minus the fraud. But now YouTube TrueView Syndication, Meerkat, Periscope, 360 degree video and native advertising—and that’s just different shades of video. Nah, it’s different.

Analytics 60

Analytics YouTube Video Hotels 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Resolution Blog

JANUARY 8, 2018

Online advertising has changed. Now it’s in the hands of of the programmatic platforms. Richard Bagnall chair of the Association of Media and Evaluation Companies (AMEC) met with Stephen Waddington Partner and Chief Engagement Officer at Ketchum to discuss why 20% of organisations worldwide still use Advertising Equivalent Value (AVE).

Tools 136

Tools Publicity SEO Measurement 136