ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I feel good about the meeting because our media outreach has gained lots of momentum, and we have a lot to report. 10:00 am I study a report on a client competitor that shows three media mentions for the month. So far, we’re fine, but I note the competitive mentions for our monthly report. 10:30 am Client meeting.

Product Launch 321

Product Launch Meeting Report Technology 321

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Waxing UnLyrical

OCTOBER 12, 2016

I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. How To: Measure Success For a Product Launch. Before I started out on my own, I never focused hard enough on measuring PR outcomes.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful. It doesn’t ensure that a reporter will open or read the release. But are they really?

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. It’s easy for reporters to quickly scan the alert and know exactly what the announcement is about, why it is important and determine if they are interested. . Press Releases.

Media 296

Media Local Product Launch Newspapers 296

NewsWhip

SEPTEMBER 26, 2023

In the next few months we’ll be launching a number of features to make sure that those insights are available in more places and more formats than ever before. These features include our new Microsoft Teams integration, custom reports, and AI-powered digests. Here’s a little bit about each.

Analysis 78

Analysis Product Launch Report Data 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

5W PR

SEPTEMBER 13, 2022

According to a recent report from Oracle, more than 90% of consumers want to see humor from the companies they do business with, however, most companies don’t deliver on that demand.

Trends 78

Trends Pinterest Product Launch Instagram 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Ragan Communications, Communications Benchmark Report 2021. It is also important to be clear about how you define your objectives and measure success.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. PRs have to research the beats, reporting style, and preferences of those they approach in order to avoid irrelevant pitches that are more likely to end up as a mean tweet or on Muck Rack’s bad pitch roundup than as a published story.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story. Embargoes let reporters plan ahead. Reporters may also be more likely to reach out when they’re looking for sources for commentary in industry feature stories. .

Pitching 177

Pitching B2B Product Launch Report 177

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

PRSay

AUGUST 5, 2020

Make clear that, in this era of continually changing news and events, there might not be enough room in the media cycle for broad coverage of a product launch. Keep pitches tight and on topic, and work to serve reporters’ needs. Be honest and realistic. Target your media outreach.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 88

Mobile Transportation Automotive Policies 88

5W PR

AUGUST 23, 2023

A media relations manager is skilled at crafting compelling press materials and fostering positive relationships with journalists and reporters. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. ” The tip sheet explains how poorly designed newsrooms thwart reporters—and it suggests specific upgrades to make your newsroom a strategic platform for outreach.

How To 78

How To Product Launch Conference Newspapers 78

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Onclusive

NOVEMBER 10, 2021

And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 68

Analytics Report Technology Pitching 68

5W PR

DECEMBER 5, 2022

Overtime, companies can use the strategy to figure out who they need to reach out to, in terms of reporters, journalists, and general media outlets to improve their public relations efforts and generate positive media coverage, which will, in turn, reach the target audience.

Strategy 88

Strategy Product Launch Company Publicity 88

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Sword and the Script

MAY 16, 2020

Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%).

Survey 171

Survey Media Relations Pitching Media 171

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. Remember the reporters who aren’t at CES. And the timing could be perfect.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

MARCH 28, 2019

These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Companies pay tens of thousands of dollars a year to have access to analyst reports, so vendors that are well positioned in the the reports benefit. Make sure PR is in touch.

Meeting 168

Meeting B2B Technology Resources 168

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories. For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Developing that nose for company news that has external relevance can be key for gaining an audience with a specific reporter. A frivolous or irrelevant product.

Pitching 170

Pitching Media Product Launch Agency 170

Barokas

DECEMBER 18, 2018

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage.

Pitching 60

Pitching Product Launch Report Data 60