Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Brand 370

Brand Branding Media Measurement 370

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 68

Analytics Report Technology Pitching 68

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. And for ways to maximize PR and media relations value at CES2024, contact us at jbianchi@bianchipr.com. For exhibit information, visit CTA’s CES website here.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Barokas

JULY 6, 2020

One way to support this is approach is by asking your investors for introductions to reporters with whom they have a relationship. This provides you with a warm intro and the opportunity to begin building relationships with members of the media. What misconceptions do startups often have about PR?

Consumer 131

Consumer Product Launch Agency Sports 131

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. An on-and-off approach to media relations and executive visibility will fall short. Inadequate resources.

Agency 205

Agency Pitching Internal International 205

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

Bianchi Biz Blog

JULY 20, 2023

What this means for PR practitioners: While CES’s international mix of media offers extraordinary media relations opportunities, be sure to prepare your experts for a mix of cultural norms to help ensure respectful, impactful media engagements. CES draws new global exhibitors / expands exhibitor space.

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. ” Know that you can still interest reporters once the show has started. Remember the reporters who aren’t at CES. And the timing could be perfect.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. News & World Report. And that’s the core reason why I have chosen to specialize in healthcare technology public relations. __.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. We have a booth booked!” Sorry to be the bearer of bad news but that’s not all you need to be doing.

Automotive 77

Automotive Mobile Technology Resources 77

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

Bianchi Biz Blog

SEPTEMBER 7, 2021

Finish this sentence: If I am not reporting, I am …. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge. Meet the Media: Alexa St.

Meeting 91

Meeting Transportation Media Journalism 91

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Konnect Agency

JULY 6, 2022

This year, 37% of US shoppers plan to buy holiday gifts earlier to take advantage of sales starting as early as July, according to a recent Salesforce report. Top-tier media coverage during this important sales season can ensure you reach your sales goals and stand out amongst the noise. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

Shift Communications

AUGUST 17, 2018

Of course, media interest is a whole lot easier to secure if quarterly earnings exceeded all expectations and blew analyst estimates out of the park. But the fact is that there are numerous avenues to explore even with the most lukewarm of earnings reports. Compare the competition. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page. Chinese media are also more accustomed to group interviews. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 101

Interviews Publicity Technology Social Media 101

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. One PR strategy that gets at those goals revolves around media relations. You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Bad Pitch Blog

JUNE 28, 2007

A story eclipsing pop culture like this comes along for a precious few in media relations. You can pitch around a monolith story that even inspires the journalists reporting it (watch the video). The Apple PR Team is blessed with a rare client that is focused equally on marketing and product design. Let’s be honest.

Product Launch 40

Product Launch Pitching Video Media Relations 40

Prohibition

JANUARY 14, 2022

5. Make a plan for communicating with the media. A media relations plan will help you define how you’ll respond to the media, how you’ll keep them updated and in what format, who will be involved and what you’ll do if they want to speak to someone other than your CEO/MD or visit your business.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. Traditionally marketing and PR work close together, and in some organizations PR reports in to marketing. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news.

Publicity 334

Publicity Advertising Advertising Leadership 334

Waxing UnLyrical

JULY 22, 2016

, such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. ” Those numbers are going to show up in your reports anyway, as all the major vendors still provide them (precisely because people still ask for them, hello Chicken, meet Egg).

Measurement 40

Measurement Analytics Google System 40

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The word is a little misleading, because it sounds like you’re giving the story to only one reporter. What exactly is an exclusive?

Pitching 189

Pitching How To Media Interviews 189

PR Conversations

SEPTEMBER 22, 2015

She asserted that men appeared more attached to their traditional function as media relations representatives. Several noted that this media relations-possessive attitude preceded the digital advent, and remains in spite of another stereotype of IT being the preserve of men—some might even consider technology a “natural” male talent.

Interviews 40

Interviews Enterprise Corporate Internal 40