ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. It changed not only the product but its website, pizza boxes, and brand.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Insufficient interview prep. Insufficient research. It takes talent, and we’re proud of that.

How To 257

How To Interviews Measurement Storytelling 257

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app.

Mobile 88

Mobile Transportation Automotive Policies 88

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story. Embargoes let reporters plan ahead. Reporters may also be more likely to reach out when they’re looking for sources for commentary in industry feature stories. .

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. A media relations manager is skilled at crafting compelling press materials and fostering positive relationships with journalists and reporters.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. If a reporter already knows they can count on you for quality, relevant information and knows you deliver, you can become a great resource to them during the hectic schedule of CES. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Reporters will love you for transcripts.

Automotive 117

Automotive Mobile Interviews Video 117

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) News & World Report. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

JULY 10, 2017

Unless it’s an editor’s specific job to report on moves or changes to the corporate org chart, he won’t appreciate you clogging an in-box with pitches. Developing that nose for company news that has external relevance can be key for gaining an audience with a specific reporter. A frivolous or irrelevant product.

Pitching 170

Pitching Media Product Launch Agency 170

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. We hate to tell you this, but chances are you might already be behind in your CES planning.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Finish this sentence: If I am not reporting, I am …. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user?

Meeting 90

Meeting Transportation Media Journalism 90

OnePitch

MAY 3, 2022

Our guest on the podcast this week is Tom Matsuda , a fintech reporter at The Block. As a fintech reporter, Tom covers crypto wallets, Asia, and investments. Prior to The Block, Tom reported on neobanks, payment firms and blockchain startups for Sifted. What He Writes About. [00:02:10] 00:02:10] BB: Oh, sunny, sunny.

Banking 52

Banking Product Launch Pitching Interviews 52

Bianchi Biz Blog

JUNE 1, 2023

Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy. Examples of earned media include newspapers, TV news, magazines, and digital publications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. His death caught the nation completely by surprise and many of us will continue mourning his loss for a long time to come. For family, the feelings of shock and horror might never go away. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. They are designed and formatted to be concise news stories that journalists and bloggers can either run in their entirety or embellish upon through interviews. That’s a three-day backlog of emails that the reporter must go through on Monday.

Product Launch 52

Product Launch Analysis Report Interviews 52

Communications Conversations

JUNE 14, 2018

Journalists, reporters, bloggers are not getting news from press releases put out on the wire anymore. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit.

Agency 62

Agency Case Study How To Crisis 62

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Consider only selecting two or three that would qualify as either major or recent company news (within the past quarter).

Media 68

Media Leadership Product Launch Television 68

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. Metrics and reporting. It is critical to set expectations early and often.

How To 49

How To Trade Shows Meeting Product Launch 49

OnePitch

JANUARY 10, 2023

BB: Video or phone interview? But like every reporter, I get more volume to respond to. I mean, I think there are handful of exceptions and I don’t like do a lot of product stuff. It’s a little bit like, I often get pitch pieces on companies raising a new round of financing. Rapid Fire Questions.

Pitching 81

Pitching Financial Video Product Launch 81

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 177

Facebook Community Advertising Advertising 177

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Sure, Periscope is just a few weeks old, but that didn’t stop Target from using it as a live interviewing tool at its launch party.

Social Media 60

Social Media Product Launch Instagram Media 60

PR Fuel

OCTOBER 19, 2021

Only share a press release if you have something to report that may interest people. Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page. Chinese media are also more accustomed to group interviews. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Traditionally marketing and PR work close together, and in some organizations PR reports in to marketing. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. A close companion of marketing – but separate . Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334