Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Tools 195

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. 1) Israeli vendor builds CRM tool for PR. The key findings?

Analytics 70

Analytics Report Technology Pitching 70

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Ragan Communications, Communications Benchmark Report 2021.

Brand 370

Brand Branding Media Measurement 370

NewsWhip

SEPTEMBER 26, 2023

In the next few months we’ll be launching a number of features to make sure that those insights are available in more places and more formats than ever before. These features include our new Microsoft Teams integration, custom reports, and AI-powered digests. Here’s a little bit about each.

Analysis 78

Analysis Product Launch Report Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Make life easy for reporters at CES. Standing out from the crowd should be as easy as knowing reporters’ beats and giving them story fodder they can use. A new wearable device that lets you access help in an uneasy situation is more compelling than “an industry-leading solution that leverages disruptive technology.”

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. For example, asking a product manager what it takes to be in that type of role and pitching a careers reporter on skills to succeed. Not pitching reporters: Seems counterintuitive?

Media Relations 107

Media Relations How To Media Pitching 107

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR. Insufficient research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. News & World Report. Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Worse, they may let the news trickle out without a proper media strategy.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

SEPTEMBER 7, 2021

As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future.

Meeting 91

Meeting Transportation Media Journalism 91

PR Fuel

AUGUST 27, 2020

You may seek media coverage of your event, especially if your company is unveiling new technology that is especially relevant to the times. If you can reasonably expect 10,000 people at the event, don’t try to impress a reporter by promising 50,000 attendees. Product Launch Press Release.

Nonprofit 86

Nonprofit Local Writing Examples 86

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Not convinced? Renowned architect Peter Marino dresses like anything BUT success. Announce all news with a press release.

Skype 136

Skype Conference Agency Product Launch 136

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, I could give McDonald’s products, toys, cameras, whatever…to reporters, to consumers, to influencers (not the influencers the way we know them now), and the magic happened. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting.

Ethics 52

Ethics Product Launch Corporate Consumer 52

OnePitch

JANUARY 10, 2023

This week on our Coffee with a Journalist podcast, we had the pleasure of speaking with Eric Savitz, an associate editor of technology at Barron’s. Learn more from him about technology, investing, and Silicon Valley through his Twitter and LinkedIn. But like every reporter, I get more volume to respond to.

Pitching 76

Pitching Financial Video Product Launch 76

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

JUNE 14, 2018

Journalists, reporters, bloggers are not getting news from press releases put out on the wire anymore. At Aveda, most of our news is B2C around product launches, or B2B to a targeted segment of salon owners, stylists and opinion leaders in the beauty and wellness space.

Communications 83

Communications Public Affairs B2C B2B 83

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Use press releases to spread awareness for a product launch or an important business milestone. You should also come up with a report that highlights the campaign’s key performance indicators and objectives.

Creativity 101

Creativity Data Measurement Product Launch 101

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 65

Conference Travel Video Report 65

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

Shift Communications

AUGUST 25, 2016

New York PR practitioners like myself skillfully and routinely translate that sense of urgency when it comes to meeting client and reporter deadlines. Being in close proximity is key to building relationships and getting a more intimate understanding of the kinds of stories that resonate most with reporters. wait – you don’t know?)

Product Launch 60

Product Launch Agency Software Financial 60