Business Wire

AUGUST 27, 2020

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.

Blogging 468

Blogging How To Education Publicity 468

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release. Want more tips on how to write an effective press release? The Vague Headline.

Examples 120

Examples Writing Small Business Industry 120

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. There are hundreds of press releases released daily. With so much content released daily, your press release must be captivating to get a journalist’s attention.

Writing 52

Writing How To Engineering Industry 52

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. Use clever headlines. So, I wrote a press release and sent it to the media with a photo.

Writing 120

Writing Retail Content Marketing Groups 120

Ronn Torossian

AUGUST 7, 2020

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. The post Press Releases: 2020’s Most Common Press Release appeared first on.

Publicity 243

Publicity Media Strategy 243

Axia PR

MARCH 3, 2024

Writing an effective headline for your news release is a critical skill for professional communicators. Journalists could receive hundreds of news releases in a day, so standing out in their busy inboxes is no easy feat. A compelling headline, however, is the secret sauce to pique interest and entice a reader to click and read.

Writing 77

Writing Communications Media Media Relations 77

The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement.

Writing 52

Writing How To SEO Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Often you’ll see press releases that proclaim a company is “proud to announce” something, which is a big no-no in journalism unless it’s in a quote. One way to do that is to look at press releases and compare them to news articles that follow the releases to get a sense of the difference. .

Writing 294

Writing Journalism Pitching Guidelines 294

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Cision

MAY 24, 2017

” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. Here is how you can tell it: Love Your Headline. That means that most people seem to share and retweet news based on the headline alone. Love your headline.

Writing 229

Writing Engineering Study Course 229

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. It may be tempting to describe your story in full right out of the gate, but lengthy headlines can overwhelm readers and compromise their interest. Short headlines are preferable for a number of reasons. Headline After: XYZ Corp.

Writing 40

Writing Wireless How To Travel 40

Cision

MAY 15, 2017

I find that a lot of business owners have a skewed idea about what a press release can do for them. It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you.

Analytics 260

Analytics Report Writing Media 260

Stern + Associates

DECEMBER 11, 2023

When trying to get your company’s name and leaders more visibility through the press, it’s important to think not as yourself – someone with a stake in what you have to say – but instead as a neutral member of the media-consuming public. So, ask yourself which of these headlines is more likely to draw you in as a reader?

Strategy 117

Strategy Media Media Relations Report 117

PRSay

JUNE 28, 2023

For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Cision is a proud sponsor of PRSA.

Brand 136

Brand Branding Infographics How To 136

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. Showcase Multimedia in Your Release.

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Infographics Consumer Video Examples 283

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry.

Examples 116

Examples Energy Retail Product Launch 116

PRSay

JANUARY 4, 2024

You’ll learn to write better headlines, leads, stories and more. This is the year to start reaching readers where their eyes are: in the headlines, decks, subheads, bullets, buttons and bold-faced lead-ins. Top news organizations, including the Associated Press, have famously embraced the form. Save $100 with coupon code PRSA24.

Writing 186

Writing Chemicals Energy Communications 186

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need.

Examples 95

Examples Fashion Engineering Report 95

PRSay

JANUARY 4, 2022

You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. That means embedding key messages in headlines, decks, subheads, links, lists, bold-faced lead-ins and other display copy. So draw readers in by front-loading your web headlines. Don’t quote every VP in your news release.

Writing 205

Writing Web Training Content Marketing 205

PR Fuel

FEBRUARY 18, 2024

People tend to form their opinions quickly when acquisition headlines hit the news. Read More The post 13 Things to Include in an Acquisition Press Release appeared first on eReleases. Is this acquisition a surprising move? Does it signal potential problems in the industry?

Industry 59

Industry Company Writing 59

PR Fuel

FEBRUARY 25, 2022

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples.

Product Launch 103

Product Launch Travel Interviews Writing 103

PR Fuel

DECEMBER 12, 2023

It’s easy to feel a pang of envy when you see one of your competitors in the headlines. Read More The post How to Get the Most Out of a Press Release Submission Service appeared first on eReleases. A glowing news story about a new product or an exciting brand can be transformational for some businesses.

How To 75

How To Brand Branding Writing 75

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Among the generative AI functionality, the release cites are: Copy edits. Quick copy polishing and captivating headline generation. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

PR Fuel

DECEMBER 7, 2021

Major press release distribution sites release nearly 1,000 press releases a day. Because there are so many press releases knocking on journalists’ doors every day it’s important that you make your press release stand out and be impactful. What is a Press Release?

Writing 98

Writing Construction Newspapers Storytelling 98

ImPRessions - Crenshaw Communications

MARCH 14, 2019

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

SEO 204

SEO Writing Advertising Advertising 204

PR Fuel

AUGUST 5, 2021

With regular press release distribution, you can remain top-of-mind. The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though. Each release needs to have a focused purpose.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Press releases are an excellent tool for both your marketing and public relations. Writing Boring Headlines.

How To 105

How To Writing Social Media SEO 105

Newsfile

SEPTEMBER 27, 2023

This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. 7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts.

How To 95

How To Tourism Fashion Travel 95

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad.

Engineering 98

Engineering Television Travel Financial 98

Cision

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. While it’s important to stay on top of these trends, some press release best practices are truly evergreen. 1 – Optimize your press release with effective formatting.

Case Study 210

Case Study Study Trends Web 210

Newsfile

SEPTEMBER 28, 2023

This is a time to embrace the vibrant opportunities that the fall season offers for PR & press releases. 7 Ways to Leverage the Power of the Fall Season in PR & Press Releases Fall-themed PR & press releases can help your company leverage the autumn season to boost its news reach and communication efforts.

How To 93

How To Tourism Fashion Travel 93

Onclusive

FEBRUARY 2, 2022

To help you get started, here are the pitching best practices we collected over the years from companies big and small: Capture their attention with a great headline. This one speaks for itself. Onclusive’s Newsroom is easy to use, intuitive, ensures your content looks great and just makes your life easier. Consider when to email your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

PR Fuel

DECEMBER 14, 2020

Press releases are the backbone of your marketing efforts. The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. Include these keywords throughout the story you established at the beginning of your press release process.

SEO 105

SEO Engineering Google Writing 105

PR Fuel

SEPTEMBER 18, 2018

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.

Writing 118

Writing Newspapers Report Data 118

5W PR

MAY 24, 2021

A press release is a short news story written by a PR professional that is sent to targeted members of the media. What are the features of a good press release? The contents of a press release has to be interesting, informative and entertaining. A press release and a search release.

Guidelines 88

Guidelines Infographics Writing Engineering 88

PR Fuel

SEPTEMBER 28, 2020

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements. There’s an art to writing the best press release. Here’s the ultimate guide on creating press releases that will have an impact and get you noticed.

SEO 105

SEO Writing Newspapers Engineering 105