ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

Presspage

APRIL 11, 2024

“We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. It included photos, videos, press releases and even a chat tool for sending instant inquiries to us.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Unique, disruptive, innovative.

Big Data 296

Big Data Technology Data Energy 296

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. For example, West acquired PR tech assets from NASDAQ including Globe Newswire and the remnants of MarketWire. PR tech mentions Press release grader.

Software 162

Software Marketing Leadership B2B 162

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues.

Software 121

Software Pitching Ethics Privacy 121

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? It’s added influencer marketing, media monitoring and press release distribution capabilities through partnerships.

Employee 133

Employee Software Survey Tools 133

The Hoyt Organization

MARCH 17, 2024

A press release is a piece of information or news that businesses send to the news media to make an announcement, provide information, or create an official statement. Press releases earn your brand media coverage, which improves your brand’s credibility, exposure, and engagement.

Writing 52

Writing How To SEO Engineering 52

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. You can also create an editorial schedule where you plan to release periodic industry trends (e.g.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. Using tools in real life examples also highlights issues.

Tools 98

Tools Writing Pitching Web 98

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Linda shared the example of Muck Rack’s new PressPal.ai Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. As such PR Copilot is available to Burrelles customers.

Software 131

Software Pitching Analysis Community 131

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Landis PR

FEBRUARY 5, 2024

Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation. Investors and partners may require more formal communication, like press releases and reports.

Publicity 59

Publicity Privacy YouTube Analysis 59

PR Fuel

AUGUST 27, 2020

A successful public relations campaign often begins with a press release. So, what are the types of press releases? Event Press Release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. A word of caution here.

Nonprofit 92

Nonprofit Local Writing Examples 92

Sword and the Script

OCTOBER 18, 2022

For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. Working with readers of corporate press releases, she showed that companies stand to lose readers owing to lousy ‘processing fluency’ of their documents. Stick to active voice.

Handbook 92

Handbook Financial Writing Corporate 92

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Perhaps preview the headline of a press release to gauge attention and direct users to your company’s page or your own – wherever the press release link is live. Did your company just acquire funding or are launching a new tech offering? Tease this announcement in your story. How will you use LinkedIn stories?

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Sword and the Script

APRIL 11, 2023

For example, you shouldn’t copy and paste proprietary data with a generative AI system. PR software vendors race to add generative AI Notified is adding generative AI to its press release distribution service Globe Newswire. PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Sword and the Script

MARCH 1, 2022

Press releases have always essentially been a “paid placement.” Traditional press release distribution. Traditionally distribution services pay new sites a small fee every time they syndicate a press release. This is part of what you pay for when you fork over up to $2,000 for a press release.

Software 118

Software Case Study Advertising Advertising 118

PR Fuel

SEPTEMBER 23, 2021

Creating a news release can help you appear in front of those customers. Not sure how to grow your brand authority and reach using a press release? With these tips, you can create a wow-worthy release media outlets will want to share. Otherwise, you might write a release that fails to match their interests.

Brand 99

Brand Branding How To SEO 99

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. For one, pushing out a standard press release or email just isn’t going to cut it anymore. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team.

Technology 60

Technology Marketing Tools Customer Service 60

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Press Still Matters. How to Distribute Your Press Release.

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? This could include sending press releases, organizing press conferences, or arranging interviews. This is a pretty solid answer.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. LexisNexis launches press release service. Need an extra pair of hands? Check out our services.].

Software 85

Software Case Study Pitching Technology 85

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. We now live in a digital era and crafting a news release requires new adjustments. Forget the old habits!

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 92

Software Banking Technology Data 92

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. along with a validated media contact database,” according to the press release. The World’s First-Ever NFT Press Release. See it here.”.

Software 85

Software Internal International Pitching 85

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. For example, if your audience comprises college students, use a persona that speaks directly to them. Research Your Audience.

Creativity 106

Creativity Data Measurement Product Launch 106

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 6) Technology that will change reporting.

Survey 101

Survey Report Media B2B 101

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195