Cision

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). Live video is a compromise of quality for timeliness.

Video 197

Video Facebook Retail How To 197

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. “I think we launched Bad Boy Vodka right as he was coming back from his second trip to North Korea,” Johansson said. All of this bad press complicated Johansson’s job considerably, but he pressed on.

Company 78

Company Marketing Education Data 78

Shift Communications

AUGUST 17, 2018

For instance, say your client is a bit newer to the game than competitors, and perhaps their results fell short of expectations. Two key items worth revisiting include product launches and strategic partnerships. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

PR in High Definition

APRIL 28, 2016

From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. Product launches. An insider’s view on events and press conferences. These examples only scratch the surface of what is possible!

Social Media 54

Social Media Tools Marketing Enterprise 54

5W PR

JANUARY 25, 2018

Overall, we predict that AI and machine learning will continue to be a stalwart component of the apps and products being developed and released over the coming years. Even more likely considering Nikki saw a Panasonic Laundroid robot consume a pile of clothing and deliver it nicely pressed and folded. Smart EVERYTHING.

Fashion 60

Fashion Technology Trends Education 60

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). Live video is a compromise of quality for timeliness.

Facebook 63

Facebook Video How To Retail 63

Buzzstream

FEBRUARY 15, 2024

Note: A brand new site may not have as high of a DA/DR because they’ve just launched. In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. Below is an example of a site with some abnormal link growth.

How To 71

How To SEO Google Examples 71

The Hoffman Agency

APRIL 3, 2017

Even though LEGO has been successful in its growth as a toy company encouraging children to build, it realised the importance of venturing into the online games space — given the significance of iPads and mobile devices as an essential part of a childhood — and finding a balance in the online and offline world.

Transportation 28

Transportation Mobile System Video 28

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. This article takes a closer look and describes several examples that can transform your PR campaigns. Examples are all around us. WTF is a Big Idea? So, what, really, is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 20, 2022

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Justin Goldstein , President & Founder, Press Record Communications. We need to be viewing consumers as “players” and the customer experience as a game – not just a transaction. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

OnePitch

AUGUST 30, 2022

Jacob covers gaming and computing devices for the publication. During the episode, Jacob talks about his preference for working with familiar sources, shares an example of a real pitch subject line that caught his attention, how you can best reach him to work together, and more. So I actually have two examples.

Trends 76

Trends Pitching Writing Technology 76

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. For example, I was an Online Showbiz News Reporter at OK! It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Contently - Strategy

OCTOBER 15, 2020

A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

A few years ago, the search giant launched Think With Google, a content hub for marketers and business owners. “It’s A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. When companies write about themselves, we usually wind up with dry, hollow press releases.

B2B 57

B2B Content Marketing Trends Marketing 57

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

Journalistics

DECEMBER 16, 2013

For example, you may want your communications strategy to provide consistency in your messaging across all your communication channels – that is, you want to be telling the same story to all the audiences you touch. For example, your sales communications strategies and tactics may be designed to generate a certain volume of qualified leads.

Strategy 52

Strategy Communications How To Measurement 52

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

FEBRUARY 10, 2015

In terms of image control, there probably isn’t a single entertainer out there today who’s as good at playing the game. Swift has transformed the launch of each CD into Super Bowl-level global events by tantalizingly building suspense with multiple layers of online reveals. Lesson #6 - Transform Your Customers into A Community.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

SEPTEMBER 29, 2021

View Can we press release that? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. He released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that tragically killed 50 people. on Beautiful.ai

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52