Beyond PR

APRIL 27, 2016

When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot. Targeted email invites for demos or interviews are another place to promote your press kit link.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. **. Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results.

B2B 291

B2B Policies Case Study Enterprise 291

5W PR

JANUARY 3, 2024

Press releases and media kits Prepare comprehensive press releases and media kits well in advance. Social media strategy Craft a social media plan to create excitement leading up to and during CES 2024. Share teasers, and behind-the-scenes content, and engage with the audience on various platforms.

How To 78

How To Analysis Resources Trends 78

5W PR

NOVEMBER 7, 2023

Creating a press kit Prepare a comprehensive press kit that includes high-resolution images, product descriptions, pricing information, and any relevant press releases or news about the brand. Encourage satisfied customers to leave reviews and share their experiences with the products.

How To 78

How To Retail Pitching SEO 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? What is AP Press Release Style? PR professionals use personalized emails, phone calls, and press releases to pitch newsworthy stories.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. Importantly, the authors noted, Twix sales didn’t increase, even after Kit Kat praised the candy as delectable.”. And the results?

Marketing 92

Marketing B2B Construction Consumer 92

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? Just take that paper press kit and put it online, and voila! You’ve got it. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

PR for Anyone

OCTOBER 1, 2020

These can be tweaked based on the media outlet but I would put together a core list of questions and host them on your website in your media kit. Put them in your press kit, you're one step ahead. My recommendation is 10 questions that go through your story and what you do. So if you have them ready, have them on your website.

Interviews 130

Interviews Publicity Communications Television 130

Sword and the Script

DECEMBER 19, 2023

Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

B2B 105

B2B Survey Pitching Software 105

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past.

Media 68

Media Leadership Product Launch Television 68

Cision

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Writing 310

Writing How To Infographics Pinterest 310

ReimaginePR

JUNE 27, 2016

Press Releases Are Old News. Yes, people still use press releases. Here’s why: The goal of a press release is to grab the attention of as many media outlets as possible. Stop wasting your time with press releases and start crafting a story from the heart. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

5W PR

JULY 16, 2020

The Press Room section of their website is particularly impressive. They feature sections on Design Agendas, Projects, Products, Interviews, and their Press Kit. They share Boca Do Lobo’s accolades from the likes of Forbes, Elle Decor, Marie Clair, and Architectural Digest.

Brand 88

Brand Branding Instagram Creativity 88

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Whether or not you’re successful in reaping what you distribute depends on many variables, the most important being your press release’s news angle. Plan your press release announcement accordingly. Stick to the Cycle.

Guidelines 120

Guidelines How To Writing Creativity 120

Stephen Waddington

OCTOBER 5, 2018

The phone has become an underused tool Double spaced press releases for edits and notes Printing at a dedicated workstation from disk, documents shared via hard copy Sharing a dial-up modem and email address between the whole office Photocopying, posting and faxing press releases Printing and collating press kits for an event An embargo was an embargo (..)

Agency 135

Agency Web Print Newspapers 135

Presspage

FEBRUARY 28, 2024

Manage press questions and queries within integrated media inquiries During an emergency, aligning your team on the company stance and wording matters, especially when communicating with the media. Here, it’s key to look for a tool that seamlessly integrates press requests, allowing you to manage all queries in one centralised platform.

Crisis 113

Crisis Reputation Software Crisis Communications 113

PR Fuel

DECEMBER 29, 2020

Even though we are in the Internet age, it doesn’t mean that press releases are no longer necessary in a marketing plan. In fact, in 2019, 37,748 press releases were sent out, and 60% of them were via a wire service. But a press release is imperative if you want to make a big splash with your news-worthy announcement.

Radio 60

Radio Local Writing Newspapers 60

PR for Anyone

JULY 23, 2020

So if you have them ready, have them on your website, put them in your press kit, you're one step ahead. Sometimes people are going to ask you, and especially with podcast, they're going to ask you for a list of questions. So that is this week's PR Tip. It's a 10-day challenge.

Interviews 130

Interviews Media Television Radio 130

OnePitch

JANUARY 17, 2023

Even just asking to have just a quick phone conversation with the person who’s the manager or the product designer, whoever is in charge of this specific announcement, just really, really get a better sense of why this update or piece of news is important, rather than just you know, regurgitating a press release. JB: Media kit. __.

Pitching 68

Pitching Video Interviews Twitter 68

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Boilerplate about your brand: this is the “About Us” information you include in each press release. How to Build an Online Newsroom.

Print 120

Print Pitching System Video 120

Cision

JANUARY 4, 2016

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. Jargon-free – Jargon-free press releases are written with an external voice.

Resources 120

Resources Journalism Print Pitching 120

5W PR

AUGUST 27, 2021

This is done through various PR tactics such as communication with prospective as well as current clients, creating engaging content, whether written or in other forms, helping with administrative tasks, and creating press releases. PR Specialists. Crisis Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events. And video content can be the primary tool to support those efforts. #5.

Video 108

Video Marketing SEO Social Media 108

OnePitch

NOVEMBER 9, 2022

Here is a link to his press kit and other media assets: (link to google drive with footage). As the owner of KleanKut Grooming Lounge, he uses his business to not only create great cuts but also to be an ear to his many loyal clients. Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].

Pitching 85

Pitching How To Interviews Resources 85

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. Lead media release.

Media 120

Media Television Video Print 120

Cision

AUGUST 15, 2017

Learn more about ways to attract attention for your business online, download our free Online Discoverability Survival Kit for tips on optimizing press releases, building relationships with influencers and generating buzz on social media. Doing this one simple extra step will likely help you get your story covered.

Pitching 319

Pitching Television Media Social Media 319

Axia PR

NOVEMBER 27, 2017

Seasoned PR pros may remember printing countless press releases, fact sheets and biographies to include in perfectly curated media kits. Media kits of yesterday were helpful leave-behinds, however, today they’re dinosaurs. 8 items to include in your company’s online newsroom.

Media 48

Media Print Media Relations Publicity 48

OnePitch

JANUARY 10, 2023

BB: How about press release or media kit? ES: I think generally, press release is better. But I guess if you have like a complicated set of product launches, maybe want to have some – send me to a virtual press kit or something like that. Want more tips from journalists?

Pitching 81

Pitching Financial Video Product Launch 81

Cision

DECEMBER 23, 2015

Check out Cision’s free PR Starter Kit! That means you’re better positioned to help your company get more attention online and in the press. Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. You Are More Tapped into Your Company.

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

DECEMBER 8, 2015

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release. Rather than tell you how to write a press release headline, in this post I want to tell you how not to.

Examples 120

Examples Writing Small Business Industry 120

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. What should your media kit contain? Where to send your media kit.

Media 95

Media eBook Interviews Writing 95

Cision

SEPTEMBER 17, 2015

Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. Press releases are valuable in driving traffic and boosting visibility of your brand. Click here to read the free “PR Starter Kit” today! Make sure you have a strong foundation by practicing these three skills: 1.

Pitching 120

Pitching Study Measurement Journalism 120

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Want to know how to attract coverage with your press release?

Writing 120

Writing Employee Creativity Internal 120

Cision

AUGUST 20, 2015

As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions. You’ll need contact details for someone at your business to accompany your press release. Read our free PR Kit for pitching tips and more today! Timing is key.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Cision

SEPTEMBER 23, 2015

Read Cision’s free PR Starter Kit for a refresher on the basics! You should issue several press releases about your participation in these awards, including: Announcement of your initial nomination. Get your PR back on track! Nominate Yourself. There’s no shame in nominating yourself or your company for an award you qualify for.

How To 120

How To Small Business Community Interviews 120