ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Polls to gauge where followers stand on industry trends or common obstacles. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps.

Social Media 323

Social Media B2B Media Video 323

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Agility PR Solutions

JANUARY 11, 2024

These tactics enable your brand to stay on top of market trends and potential customers’ preferences to remain competitive. SEO has grown beyond the straightforward process of keyword research, on-page optimization, and link building. It now encompasses complex strategies, including social listening.

SEO 108

SEO Strategy Trends Social Media 108

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. PR professionals and journalists have very similar skills.

Communications 190

Communications Sports Journalism Fashion 190

Flack's Revenge

MARCH 24, 2023

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list.

B2B 240

B2B Nonprofit Small Business SEO 240

Agility PR Solutions

DECEMBER 19, 2023

There have been changes in Facebook marketing features, market demands, and general lead generation tactics. Digital marketing is evolving, and so is Facebook advertising. That’s why we are here to help you catch up.

Facebook 98

Facebook Advertising Advertising Trends 98

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

In PR and elsewhere, 2020 has been a year like no other. The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Even the Oxford English Dictionary is at a loss for words to describe it.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ? What are de-influencers?

How To 195

How To Consumer Social Media Community 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Agility PR Solutions

OCTOBER 10, 2023

And for that, you need more than just tactics; you need an ear to the ground. […] The post SaaS marketing trends: 13 ways to stay ahead in a competitive landscape appeared first on Agility PR Solutions. . […] The post SaaS marketing trends: 13 ways to stay ahead in a competitive landscape appeared first on Agility PR Solutions.

Trends 103

Trends Marketing Software Tools 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

MARCH 24, 2021

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential.

Social Media 174

Social Media Media Trends Brand 174

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Maybe it’s their first time working with a PR firm, and there’s no institutional experience. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources Internal 234

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Landis PR

MARCH 1, 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: Photo courtesy of Pixabay O’Dwyer’s is the grande dame of PR trade sites. Happy reading!

Report 52

Report Trends Agency Blogging 52

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. New and useful Facebook features for B2B PR and marketing. Yet it may be a mistake to overlook Facebook. But are these stats meaningful for B2B campaigns?

B2B 344

B2B Facebook LinkedIn Small Business 344

PRSay

NOVEMBER 15, 2023

We try different tactics. Through good PR and communications strategies across a number of channels and tactics, over time, every day, you put those chips in the bank. Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. She also delivered PRSSA’s keynote address.

Employee 125

Employee Internal International Storytelling 125

Shift Communications

JANUARY 24, 2024

We continue to see it outperform traditional ad tactics on many of our client programs thanks to its unique ability to combine reach, trendsetting and credibility (a key attribute that traditional marketing campaigns can’t quite replicate). We saw this tactic perform particularly well through their latest limited-time Valentine’s Day drop.

Consumer 78

Consumer Strategy Marketing Viral 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Maybe you need a cybersecurity tutorial or an update on adtech trends. We write a great deal in PR.

Writing 310

Writing LinkedIn Social Media SEO 310

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Each supporting tactic and piece of content tells a part of that larger story.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Tactics should be informed by strategy, but they’re separate. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. Traditional Trend Piece. Here are five of the most common. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Without the right PR strategy, a program can fall short or even fail spectacularly. Casual observers of the many ways PR generates earned media, like jumping on a breaking story, might conclude that planning isn’t a priority. Some PR tactics can seem like spontaneous ones that require only media contacts and sales skills.

Strategy 220

Strategy Measurement Advertising Advertising 220

5W PR

MARCH 7, 2024

With traditional tactics like high sign-up bonuses and free bets becoming increasingly unsustainable, operators are compelled to rethink their approach. At iGaming NEXT 2024, industry leaders convened to discuss the latest developments and chart the course for the future.

Trends 78

Trends Technology Customer Service Analytics 78

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

5W PR

MARCH 29, 2024

Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. This method cultivates a sense of trust and authenticity that traditional marketing e-commerce sales tactics often find hard to conjure up. Weaving a compelling narrative PR is more than just product promotion.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

OCTOBER 9, 2023

Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. For cosmetics brands seeking to establish a global presence, international PR goes beyond traditional marketing tactics to build brand awareness, credibility, and resonance in new markets.

Strategy 78

Strategy Brand Branding How To 78