Deirdre Breakenridge

SEPTEMBER 5, 2014

ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”. Twitter, Instagram, Facebook, Tumblr, WordPress – oh my! We hope you’ll join us for a dynamic Twitter chat session on September 9 th. “See”

Twitter 324

Twitter Community Ethics Resources 324

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. When a company launch is executed well, a good PR strategy can take it to the next level.

Publicity 100

Publicity Marketing Pitching Google 100

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. In the US alone, there are over 1.8

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Deirdre Breakenridge

OCTOBER 22, 2014

eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. ·

Crisis 312

Crisis Twitter Community Conference 312

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Is Facebook still a good place to invest in social media marketing?

How To 159

How To Facebook Social Media Advertising 159

5W PR

APRIL 21, 2023

UGC provides an unbiased perspective on a brand’s products or services, which builds trust and credibility. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. User-generated content is valuable for many reasons.

Consumer 88

Consumer Video Social Media Community 88

5W PR

SEPTEMBER 20, 2023

The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences.

Travel 78

Travel Strategy How To Local 78

Solo PR Pro

MAY 25, 2021

Twitter trended much younger. As I mentioned above, there’s a pretty big age gap on Twitter these days. Younger folks are spending so much time on YouTube, Snapchat and gaming platforms, I just figured they didn’t have time for Twitter. But, they can get their news on Twitter. Guess I was wrong! My guess: News.

Social Media 103

Social Media Report Pinterest YouTube 103

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement recognizes young people’s right to participate in decisions that affect them and acknowledges the great skills, strengths, and unique perspectives that they bring to the table. Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Bianchi Biz Blog

SEPTEMBER 23, 2021

The following EV social media influencers can help you gain insight and a broader perspective on the ever-changing mobility sector. Facebook: [link]. Twitter: [link]. Facebook: [link]. Twitter: [link]. Facebook: [link]. Twitter: [link]. Facebook: [link]. Twitter: [link]. Twitter: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. If you haven’t been connecting with journalists on Facebook, Twitter and the rest, the time is now. This year’s report reveals that, more than ever, journalists are open to connecting with PR sources via social media. Here are 5 tips to help you be that source.

Journalism 206

Journalism Trends Social Media Pitching 206

Deirdre Breakenridge

OCTOBER 29, 2018

Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!” A Guest Post By Elissa B. By failing to represent them.

Advertising 295

Advertising Advertising Twitter Consumer 295

OnePitch

OCTOBER 20, 2022

Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. For example, if the pitch offers an interview from a unique perspective or spokesperson, I call it out directly in the subject. .

Media 96

Media Sports Agriculture Pitching 96

Deirdre Breakenridge

DECEMBER 18, 2017

Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. This will prepare you to build your own perspective.

Case Study 224

Case Study Trends Instagram Social Media 224

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. Check it out for yourself on Twitter. This is my sixth letter.

Transportation 84

Transportation Government Community Facebook 84

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

Cision

NOVEMBER 30, 2015

My hope is that it may offer some perspective to keep you from coming to the wrong conclusions about the applications of digital and social media to communications and marketing. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. What I want to do in this post is take a look at who is using Twitter and how the way they interact on the platform is important to how you reach them.

Twitter 0

Twitter How To Social Media YouTube 0

Burrelles Fresh Ideas

JANUARY 16, 2024

Authentic PR requires honesty and transparency in all interactions. The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. Successful PR in the age of social media requires a commitment to authenticity and a willingness to engage openly with audiences.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

NewsWhip

FEBRUARY 19, 2021

To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. That’s quite a task, and requires PR leaders to have a framework for context and quantification to separate signal from noise. .

Reputation 88

Reputation Social Media Reddit Media 88

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. Is PR Right for me? ” To change the perception or PR. Stability, on the other hand, stalls growth. About Spin Sucks.

Community 150

Community Social Media Media Education 150

Landis PR

FEBRUARY 21, 2022

From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. . The great thing about PR is that the discipline is always evolving, changing.

Media Relations 52

Media Relations Publicity Sports Media 52

Barokas

MAY 14, 2018

Last month, Facebook CEO Mark Zuckerberg faced the music. The music being Congress, aka, dozens of skeptical, inquisitive politicians whose Facebook knowledge rarely seemed to surpass that of a well-informed grandparent. Reuters noted that out of those who use Twitter, 74 percent get their news from it.

Facebook 79

Facebook Twitter Social Media Instagram 79

Communications Conversations

MAY 12, 2023

My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? However, that didn’t translate into more searches or profile visits.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 23, 2016

Connecting with journalists via social media should be a no-brainer for any PR pro. The fifth annual Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, explores how social media affects journalists across seven countries in both their work and their communication with PR professionals.

Journalism 120

Journalism Social Media Study Media 120

Shift Communications

NOVEMBER 20, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained. Think we’re all nuts?

Marketing 150

Marketing Conference Social Media Education 150

ImPRessions - Crenshaw Communications

MAY 15, 2018

Five crisis PR first responses. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Carnival Cruise – the unsinkable PR ship. For a PR view into video CEO apologies , see this earlier post.}

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. I'm very pleased to have Maxim Behar in our studio, a leading PR expert with huge experience and a strong presence worldwide. From this perspective, how will it influence, it's already influencing, PR agencies?

Radio 59

Radio Ethics How To Writing 59

NewsWhip

OCTOBER 21, 2020

Our models are hardy, and reliable – they already guide decisions daily at all of the top 10 global PR firms. This generates a perspective almost entirely wrapped around Twitter, which has a limited user base and where 10% of accounts create 80% of the Tweets. Navigate with Confidence.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). Here are a few of the pieces that I thought provided perspective worth your while.

Technology 118

Technology System Tools Government 118

Cision

AUGUST 3, 2015

Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. ” Some still perceive it as a “sexting” app, and others perceive it as superfluous relative to Facebook, Instagram, or Twitter. ” – Elissa Nauful, President/CEO BallywhoSocial.

Mobile 120

Mobile Advertising Advertising Facebook 120

Shift Communications

OCTOBER 21, 2014

It’s likely you already know them from a sales perspective, but what do they find valuable from a human perspective? For example, on Twitter, Facebook and LinkedIn, you have the ability to see things like audience interests, seniority levels and more. But it doesn’t mean it’s impossible. What questions are they asking?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

MAY 21, 2015

As you can imagine, the opportunity to observe the complex relationship between journalists and publicists has given me a unique perspective (and strong feelings!) From a blogger’s perspective, free time is hardly a waste. PR managers should create an environment that encourages junior staff to prioritize relationship building.

Hotels 120

Hotels Tourism Travel Pinterest 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71