Interviews Pitching Report Storytelling 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling.
Bianchi Biz Blog
MARCH 11, 2024
I am currently a news anchor and automotive reporter for NEWSnet. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.
PRSay
JANUARY 8, 2019
As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Find your organization’s best stories.
Cision
JANUARY 17, 2018
Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. All of them are bad. Not almost all.
Cision
JULY 30, 2015
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
Deirdre Breakenridge
APRIL 29, 2019
Some of the written responses are what you might expect – comments like these: “There are fewer reporters and getting their attention is harder.” Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”.
Expert insights. Personalized for you.
296 
Let's personalize your content