Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights.

Measurement 195

Measurement How To Analysis Data 195

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Huffington Post , Elyse Wanshel, Beloved McDonald’s Fry Cook Honored With Huge Retirement Party. “PR

Print 60

Print Media Travel Wireless 60

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. The system works! Take the time to build out that process. In fact, it’s better to do this… PR FOR ANYONE. Anyone can get publicity!

Television 130

Television Print Interviews YouTube 130

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. What advice do you have for PR people that want to pitch you?

Meeting 75

Meeting Media Engineering Journalism 75

Sword and the Script

JANUARY 31, 2023

Truescope acquires Universal Information Systems Truescope is acquiring Universal Information Services (UIS). Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. From print to digital. Communicators have moved from being the newsletter writers and PR pitch people to truly becoming strategic advisors to our organizations.”. Harder to pitch. Moral champions. “It’s Comms more valued.

Communications 126

Communications Crisis Internal International 126

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows.

Meeting 131

Meeting Radio Sports Telecommunications 131

The Hoffman Agency

FEBRUARY 14, 2024

Companies such as ASML, Infineon and Synopsys have seen substantial contributions from their Chinese operations, emphasizing the value of striking the right pitch in the world’s second-largest economy. The path to success China is unique in various aspects, including its legal system, cultural differences and business environment.

Local 36

Local Government Banking Policies 36

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. People aren’t interested in constant sales pitches. Increasing Importance of Sustainability.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

OCTOBER 24, 2017

Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches. There’s much more value in thinking bigger – in creating content marketing systems and processes for building an audience first. According to the study, the top B2B sources of leads by channel are as follows: 53% say email.

B2B 64

B2B Report Marketing Survey 64

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

Waxing UnLyrical

DECEMBER 11, 2013

With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Holding events both online and offline is now part of media management.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

JUNE 14, 2016

Sure, we developed content and we wrote email marketing pitches and purchased ads. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment. It’s quite natural to charge a ticket price to help defray the cost but not for profit.

Marketing 60

Marketing Conference Software B2B 60

Rock the Status Quo

MARCH 30, 2015

Might be attractive – especially given how many of us rely on our smartphone already, and have a growing reliance on the Internet of Things (devices connected to the Internet, like your house thermometer and security system)… It could be compelling, if done the right way, right? ” Okay.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

OCTOBER 12, 2017

After the success of Graffiti, director George Lucas was in demand, and he started pitching his next venture, a science fiction movie called “Star Wars,” to Hollywood studios. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

JANUARY 3, 2017

Know a PR, marketing or sales leader with compelling ideas fit for print? Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Sales Beware the Buyer’s System; Josh Pitchford in Off Script #10. And how many feel obligated to change things to prove their necessity?”. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. I don’t think so – at least, barring isolated cases of bad actors, not as a matter of systemic failure. 5) Clowning around at Walter Reed.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Buzzstream

FEBRUARY 15, 2024

The metrics emulate Google’s PageRank system. Could you see this content in a printed magazine, encyclopedia, or book? Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching. Both have a 100-point scale. So, take them as such.

How To 71

How To SEO Google Examples 71

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Get our free “10 Do’s and Don’ts of Media Pitching” tip sheet now! That’s where an online newsroom comes in handy.

Print 120

Print Pitching System Video 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. 9/mo for Individual plan. The free version has a limited dataset.

Digital PR 62

Digital PR Tools Google Pitching 62

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. A high quality alert system will cost at least $1000 a month.

Measurement 52

Measurement Communications Survey System 52

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. The system has a unique way of handling syndicated content. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications. Truescope product overview.

Tools 161

Tools Media Software Analysis 161

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

SEPTEMBER 21, 2018

Once freelance contributors get to know your brand, they’ll be able to pitch directly and save you more time. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Visual assets like infographics are more expensive.) Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption. My start begins with the Vietnam War, and my job in a motor pool fixing trailer refrigeration systems and trucks.

Meeting 66

Meeting Automotive Engineering Media 66

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

DECEMBER 4, 2018

There’s very little mention of Eni’s power systems in the doc because the technical jargon isn’t what their customers typically discuss. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 111

Case Study Marketing Study Content Marketing 111

Sword and the Script

MARCH 20, 2018

Instead of checking in guests by scanning a printed confirmation or even checking in via a mobile device, they can simply walk up to a monitor that’s capturing their image, processing it algorithmically, and welcome them by name. Sure, there are basic ticketing systems that are free or nearly free, and adequate for small, simple events.

Industry 74

Industry Marketing Enterprise Mobile 74

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 144

Software Pitching System Analytics 144

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40