Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. But what does this mean for public relations professionals? While adtech is innovating, there’s a prime opportunity for public relations teams as well. For PR teams, this means a whole new playground for getting the word out.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. But marketing and public relations are two very distinct functions.

Leadership 182

Leadership Reputation Internal International 182

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. It’s able to transform complex details into simple, understandable language.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership? So what else?

Leadership 62

Leadership Conference Data Report 62

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

FEBRUARY 28, 2023

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK OK OK, so I’m biased.)

Company 115

Company Publicity Leadership Pitching 115

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. And not every business is a household name.

Retail 368

Retail Media B2B Pitching 368

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Hoyt Organization

APRIL 23, 2024

7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations. 7 Steps For Executive A Successful Nonprofit PR Strategy If the public doesn’t know about your nonprofit, it’s tough to get support and donations.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. Just like real life.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. A liquidity event is not only a good reason to invest in public relations, but it’s one situation where the right PR strategy can drive a higher valuation for the deal. A good PR plan communicates business leadership.

Banking 327

Banking Financial Employee Technology 327

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. I’m certainly one of the 55%.

Publicity 129

Publicity Small Business Trends Leadership 129

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

When high-ranking officers actively engage with the public, share their personal experiences, and discuss the company’s values and initiatives, it humanizes the brand. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

Stern + Associates

NOVEMBER 13, 2023

Here are some of our thoughts from this year. Obviously, companies cannot and perhaps should not take a public stance on every issue. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 116

Trends Communications Conference Leadership 116

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image.

Company 78

Company Publicity Financial Crisis Communications 78

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy.

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Monitor media and seek out speaking opportunities for clients as “thought leaders”. within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

APRIL 29, 2024

Platforms like LinkedIn are now used to share company updates, thought leadership pieces, and even sneak peeks into the company culture. The post B2B Tech PR in the Age of Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Customer champions Social media has given satisfied customers a voice.

B2B 78

B2B Social Media Media Community 78

Wadds Inc.

JANUARY 18, 2023

The public relations industry has an uneasy relationship with the Edelman Trust Barometer. A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised.

Ethics 98

Ethics Exercises Leadership Travel 98

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Ethical Voices

APRIL 13, 2023

It was a grab bag of public relations ethics issues this week. From what companies need to do about anti-ESG, to the duty of care and a flawed perception of public relations there is something for everyone. In this case, it was on how servant leadership and the duty of care are implemented by PR leaders.

Ethics 79

Ethics Leadership Company Publicity 79

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Now is the time to ramp up customer-centric measures like community service and thought leadership – which classic PR programs deliver very well. In times of crisis, change, or transition, leadership is critically important. Customer engagement isn’t something you can turn on and off. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Integrating PR and marketing. However, the integration process can be challenging. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Jokes, aside, earned media has and will always have a place in public relations.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. Thought leadership events keep on giving. A white paper is a workhorse.

Case Study 390

Case Study B2B Study Interviews 390

Landis PR

AUGUST 30, 2021

This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. Blog courtesy of Abbie Fink from HMA Public Relations. What we do needs to be thought of as an investment and not just an expense.

Resources 135

Resources Pitching Journalism Agency 135

Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence.

Policies 59

Policies Publicity Community Construction 59

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 95

Survey Industry Leadership Study 95

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Research skills are the unsung heroes of good public relations. Public relations isn’t only about relationships, but they matter. What worked well? What needs improvement?

Writing 170

Writing Pitching Meeting Communications 170