Business Wire

AUGUST 9, 2017

Leading reporters and experts on news automation and A/B testing discuss their impact on the future of the PR/journalist relationship. Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Now, robots are doing the writing for you.

Conference 164

Conference Technology Mobile Analytics 164

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. In the wake of continued global shifts and disruptions, the travel and hospitality industry has been on a journey of transformation in the years after COVID-19.

Travel 90

Travel Trends Tourism Transportation 90

PRSay

AUGUST 29, 2019

Multimedia Expert/Wide Receiver. In the same way that receivers spice up an offense, your cameraperson and multimedia team add style and flare to your content with the visuals necessary for a successful campaign. Just like you can’t rely on a single receiver for your football team, you can’t just rely on one multimedia expert.

Content Marketing 81

Content Marketing Data Sports Social Media 81

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. Describe the craziest or most fun story you have worked on.

Transportation 99

Transportation Meeting Newspapers Media 99

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Conventional agency route Public relations professionals typically work either in-house or in an agency in close concert with the client organization. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. The reality is that it never died.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find. media@team.com ).

Company 98

Company Survey Pitching Report 98

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Related read : Significance of Quality Content in the Age of AI Optimize on-page elements On-page optimization involves fine-tuning various elements on a webpage to enhance its visibility to search engines.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

MAY 15, 2018

In some cases, it seems as if the article is accompanying these other media assets, and there can often be no story, in the traditional sense, at all. According to Cision’s 2018 State of the Media Report , social media and reductions in video and multimedia production costs will be major factors driving the future of the media industry.

Marketing 49

Marketing Infographics Video Consumer 49

ImPRessions - Crenshaw Communications

AUGUST 22, 2016

Well in advance of the Opening Ceremonies, the public relations leading up to the 2016 Summer Olympic Games was mixed at best. As always, there were amazing stories of triumph and disaster among the athletes, and major media companies stepped up to the challenge. PR Winners of The Rio Olympics. Visual storytelling.

Sports 120

Sports Storytelling Training Reputation 120

PRSay

OCTOBER 2, 2019

With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention. . Their takeaways are applicable to any communications teams looking to reinvigorate their current media relations and audience activation process.

Local 74

Local Storytelling Infographics Resources 74

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. But it was hard to get others to think in a more multimedia way.”. Use Multimedia to Tell a Better Story. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Cision

OCTOBER 16, 2017

hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases? Unfortunately, the “batch and blast” method of media relations is still prevalent in the industry.

Media 149

Media Pitching Data Technology 149

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. the importance of online reputation management. thought leadership. the importance of measurability. contributors. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. 1) How long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. What story is your multimedia asset telling? Ask yourself, is the asset shareable?

Case Study 40

Case Study Mobile Local Content Marketing 40

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. Source: Flickr ).

Social Media 60

Social Media How To Media Resources 60

5W PR

NOVEMBER 16, 2016

With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis. All of this information is able to be utilized by your PR team to create more effective campaigns in the future. Social Media Promotion. Backlinking. Hot Topics and Keywords.

SEO 90

SEO Trends Analysis Engineering 90

Mindful Marketing

JULY 5, 2021

They are business marketing majors, but even more, they are already social media stars with over 3 million followers on TikTok and about 4 million across all platforms. In a landmark decision on June 30, the NCAA lifted its long-standing rules prohibiting organizations from paying student athletes to endorse their products.

Sports 110

Sports Banking Financial Advertising 110

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Many social media platforms have a timeline feature, particularly Facebook. Use people, not logos.

Social Media 65

Social Media Media Writing Infographics 65

Cision

APRIL 18, 2016

Facebook’s new content features accommodate some of the biggest content-related pain points (except of course for Facebook distribution, which will still require some budget). Unfortunately, many of the changes that Facebook rolled out last week aren’t getting as much attention, and they should. Content Improvements.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. Digital, social and mobile channels have empowered customers.

Marketing 120

Marketing Financial Strategy Analytics 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist?

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

PR Fuel

AUGUST 31, 2020

It’s not enough to write down everything you need to say before emailing it out to media outlets, though. If your press release doesn’t seem newsworthy, the media might not use it for a piece. When looking for website content from a brand, about 71% of journalists look for press releases as their primary source.

Writing 70

Writing SEO Engineering Video 70

Beyond PR

NOVEMBER 29, 2016

What I noticed was working for Westworld is a lot like working in public relations. What I noticed was working for Westworld is a lot like working in public relations. It is set in the wild west, except it is really the future. Before coming to Cision I worked for a public relations firm for several years. Sound crazy?

Storytelling 40

Storytelling Agency Creativity Twitter 40

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 100

Software Reddit Marketing Survey 100

Presspage

JULY 5, 2017

PR is not mainly about media coverage anymore. Challenges in the Education industry. The educational field has always had a tough time juggling budget, goals, time and interests. PR professionals have limited time and budget to make sure their educational organization is being noticed by the right people. Diverse and large target audience.

Education 84

Education Resources Internal International 84

ISEBOX

JANUARY 14, 2016

Remember in Back to the Future where Marty gets asked by his 1955 family if he has a TV, and he says “Of course we do, we have two of them,” to which his grandmother replies,”Oh, he’s just teasing, nobody has two televisions.” I started my career off working in the newsroom at America Online, in the mid-90s. Text and a photo. Similar here.

Blogging 0

Blogging How To Video Course 0

Bad Pitch Blog

JANUARY 28, 2011

The media is and will continue to be a mess. Over the next decade media will begin turn to us as actual sources, rather than just as conduits for facts or spin. When we pitch in the near future, everything will be about relevance. How does this affect us? For one, content now moves upstream. What does that mean? Not anymore.

Pitching 109

Pitching Viral Writing Blogging 109

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60