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When AI Goes After Your Job

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94
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Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. ” Subscribe to Mindful Matters blog.

Brand 85
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What's to Like about Twitter's Rebrand

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio. ” ​ Subscribe to Mindful Matters blog.

Twitter 100
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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170
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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Why youth engagement matters? . Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240
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Too Attached to an App?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them? Subscribe to Mindful Matters blog.

Video 106
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. Or he approaches a company with a story in mind, and in the first discussion that angle has been replaced by a controversial one in a kind of bait-and-switch.