Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.

Media Relations 60

Media Relations Media Interviews Pitching 60

Presspage

APRIL 4, 2023

As a Preferred Partner, Presspage together with Euronext Corporate Services, will provide a comprehensive suite of media and investor targeting, distribution, news syndication, web hosting, webcasting, market visualisation and investor engagement solutions to clients. Amsterdam, 4 April 2023.

Corporate 78

Corporate Print Financial Web 78

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Public relations professionals are now discovering that they need to figure out how to attribute their campaign success to business objectives to stay relevant in today’s world of marketing attribution.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Burrelles Fresh Ideas

JANUARY 9, 2024

We understand the importance of intuitive, easy-to-use solutions leveraging advanced technologies like AI and image recognition to help you build winning communications programs. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. We can help!

Pitching 95

Pitching Print Measurement Report 95

Bianchi Biz Blog

JULY 12, 2021

Philip Nussel, Web Editor at Automotive News. Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media. Peter Fretty, Technology Editor at IndustryWeek. Nathan Bomey, Business Reporter at USA TODAY.

Meeting 114

Meeting Automotive Media Web 114

Critical Mention

MARCH 23, 2021

With this integration, Critical Mention clients can now: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. More social media content sets and engagement stats. “As

Analytics 154

Analytics Google Radio Web 154

Bianchi Biz Blog

JUNE 5, 2023

I am the Midwest Bureau Chief freightwaves.com , a software as a service (SaaS) business with a robust media operation that includes web and about 20 hours a week of live streamed TV. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy.

Meeting 75

Meeting Automotive Media Transportation 75

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

DECEMBER 27, 2022

As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week. Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Presspage

APRIL 17, 2018

The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

eBook 87

eBook Internal International Mobile 87

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Shift Communications

DECEMBER 10, 2014

Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. Wearable technology, and the ground that it breaks from an individualized marketing vs. marketing to the masses perspective, will help pave the way. The “boiler room” philosophy of media relations and cold calls needs a rethink.

Marketing 155

Marketing Technology Web Conference 155

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Alexa St.

Meeting 83

Meeting Automotive Media Transportation 83

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. To my knowledge, there are just three that offer some level of earned media attribution: Cision, Meltwater and Onclusive. In other words, what is it you want to achieve? At least in the interim.

Measurement 94

Measurement Communications Survey B2B 94

PR in High Definition

JULY 9, 2018

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany. NGINX, Inc.,

Groups 69

Groups Communications Pinterest Enterprise 69

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 135

Software Pitching Analysis Community 135

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology.

Blogging 80

Blogging Publicity Marketing Survey 80

Bianchi Biz Blog

MAY 2, 2022

I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). How long have you been in journalism and how did you get started? COMPANY X’s GOODSTUFF is used by the leading blah blah blah.”.

Meeting 81

Meeting Media Travel Interviews 81

Presspage

MAY 31, 2023

Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience. With fragmented nature of communication channels compounding the challenge further.

Brand 78

Brand Branding Storytelling Software 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

OCTOBER 2, 2017

PR needs to track customer behavior, web traffic and revenue generated from communications programs. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals. This is a problem that’s plagued the industry for many years.

Data 145

Data How To Storytelling Analytics 145

Bianchi Biz Blog

DECEMBER 16, 2020

Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch. Meet the Media: Terry Kosdrosky, Assistant Web Editor & Social Media Coordinator at Automotive News. Meet the Media: John Voelcker, Freelance Writer & Analyst.

Meeting 98

Meeting Automotive Mobile Media 98

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You should also utilize technology. Make certain you’re optimizing your approach to collecting this data. Tools are often built into the platforms you use.

Community 91

Community How To Marketing Data 91

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 3) Teletrax by 4C and iQ Media merge and form Kinetiq.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism. That may be changing. And who can blame them?

Technology 67

Technology Advertising Advertising Community 67

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. PR and content play vital roles in managing and accelerating the sales funnel. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Communications Conversations

FEBRUARY 21, 2019

What we do now, for the most part, includes: Relying heavily on mainstream social media channels, including Facebook, Insta and Twitter. Relying on media relations in mainstream media, still, to a large extent. And finally, relying on search and Google as a primary source of traffic to our web sites.

Marketing 74

Marketing Web Instagram Facebook 74

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151