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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

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People Mistrust Media Reports About Climate Change, Study Finds

PRSay

Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas. Networks and radio and newspapers and television — they’re all getting paid to tell me something,” one interviewee said.

Study 78
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Six Tips on Building Positive Relationships With Journalists [Infographic]

Deirdre Breakenridge

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Media relations interests me because of the relationships I have personally had with public relations professionals. Six Tips on Building Positive Relationships with Journalists.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. I love this idea.

Study 139
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Free Report! What’s the State of the Media?

Cision

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Here are three major findings from the report: Want more findings on the state of the media?

Report 120
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout.

Local 292
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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. It’s quite different from how reporters talk about companies, so it’s a fresh angle.