Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

MAY 18, 2021

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. It’s quite different from how reporters talk about companies, so it’s a fresh angle.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoyt Organization

APRIL 23, 2024

To do this, create content such as blog posts, whitepapers, or industry reports that provide valuable insights and solutions. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. At the heart is trust. Finland is built on it.

Radio 64

Radio Pinterest Television Government 64

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. Have there been any drawbacks?

Television 120

Television Pitching Journalism Interviews 120

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. The business model of nonprofit journalism portends a hopeful future for a more diversified news media.

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Nonprofit Local Journalism Newspapers 176

PRSay

JULY 14, 2021

She is now just the ninth host for the longest-running prime-time news and public affairs program on television. I also want people to learn a little bit about how politics actually happen and the behind-the-scenes things that we sometimes don’t get to report on. But as reporters, the No. It’s 9:30 a.m. That has served me well.

Conference 148

Conference Public Affairs Report Television 148

Cision

JUNE 29, 2015

According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Showing up late.

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Interviews Media Television Media Training 251

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. The post Critical Mention Launches Media Contact Database, Expands Earned Media Suite appeared first on Critical Mention - Media Monitoring.

Media 108

Media Radio Television Engineering 108

Critical Mention

AUGUST 7, 2020

More recently, Padhye spearheaded the back-end development of Critical Mention’s new Media Contact Database , which contains more than one million outlets, reporters, influencers, editors, bloggers, producers and more. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success.

Report 40

Report Media Television Radio 40

Cision

MAY 12, 2017

What is your secret to media relations success? I spend a lot of time researching a reporter’s coverage before making an introduction or pitching them. My goal is to build relationships so that the reporters I work with come to me when they are looking for a source. I laugh most at… Portlandia.

Financial 180

Financial Television Leadership Travel 180

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. The published results trumpeted bacon and eggs as the “All-American breakfast” and bacon sales soared. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Critical Mention

OCTOBER 8, 2017

As the leading worldwide real-time aggregator of live television and radio content, we knew it would make sense to offer similar best-in-class capability and speed for global online news as well” he added. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

Internal 60

Internal International Television Radio 60

PRSay

SEPTEMBER 28, 2016

My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university. I regained a fluency in public relations beyond my media relations background.

Television 60

Television Media Training Crisis Communications Course 60

PRSay

NOVEMBER 15, 2019

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure.

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Analytics Television Banking Data 160

PRSay

DECEMBER 2, 2020

According to reports, an automated flight-control system had sent the airplanes into nosedives. Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

5W PR

JANUARY 17, 2017

A few of the most popular PR analysis tools include: Content Analysis–Is your core narrative being reported accurately in the press? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. To get to that level, you need to work on engagement.

Measurement 90

Measurement How To Television Analysis 90

PRSay

DECEMBER 18, 2019

The Washington Post would later report that what seemed like a grassroots reaction to Morey’s tweet was actually a coordinated harassment campaign.). As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Tip 2: Don’t deceive (or double dribble).

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

JANUARY 17, 2020

Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge.

Trends 120

Trends Mobile Web System 120

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Agency 113

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Cision

NOVEMBER 14, 2017

If you are leveraging different channels for your various marketing campaigns, it’s important to rope in each one as part of the earned media analysis. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

HMA Public Relations

DECEMBER 14, 2017

During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? The post Even #60Minutes Is Sometimes on Shaky Ground appeared first on HMA Public Relations.

Television 40

Television Report Publicity Media Relations 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Finish this sentence: If I am not reporting, I am …. You might also be interested in: Meet the Media: Sean O’Kane, Senior Reporter at The Verge.

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Meeting Transportation Media Journalism 92

Beyond PR

JUNE 27, 2016

Sarah started out in Cleveland for Associated Press as a part-time reporter before moving onto a desk supervisor position in Detroit for three years. Watching” is a free emailed newsletter that focuses on movie and television recommendations. Television Editor Gilbert Cruz is in charge of the newsletter.

Insurance 61

Insurance Insurance Film Television 61

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

AUGUST 8, 2022

Finish this sentence: If I am not reporting, I am …. My wife and I enjoy binging television shows. Finding common media ground between us is challenging, but she is very patient with my choices. :). .” I began freelancing as a feature writer a few months later and building my mentor network, and the rest is history.

Technology 95

Technology Meeting Media Analytics 95

Landis PR

APRIL 4, 2022

LCI escorted reporters from the Associated Press and San Francisco’s KPIX (CBS) to meet these new “royals.” Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health. ran the story over the next two days.

Case Study 52

Case Study Television Video Pitching 52

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

PRSay

MAY 23, 2022

Then we had a robust media monitoring operation in place, watching the coverage in real-time and flagging any inaccuracies so John Stiles, the attorney general’s deputy chief of staff who was overseeing the communications effort, could reach out to reporters and correct. Were you fully integrated into the legal team?

Ethics 143

Ethics Public Affairs Television Social Media 143

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60