Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. In 2020, reporters and organizations are looking for more authentic stories to tell. As the world changes, so does journalism.

Media Relations 461

Media Relations Blogging Media Journalism 461

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 202

Media Relations Media Pitching Case Study 202

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Case Study Media Study 195

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. — How do you work with media in covering your story during a busy newscycle?

Report 361

Report How To Pitching Banking 361

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 197

Media Relations Media Pitching Report 197

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

Report 101

Report Automotive Media Local 101

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

HMA Public Relations

MAY 10, 2023

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

Media Relations 79

Media Relations Newspapers Media Report 79

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 187

Media Relations Media Storytelling Communications 187

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. A law firm earned media program is a gift that keeps giving.

Media Relations 67

Media Relations Strategy Marketing Media 67

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 172

Media Relations Media Pitching Survey 172

Business Wire

OCTOBER 25, 2021

A rite of passage for every PR professional is building a media list and researching appropriate reporters to cover their news. Nothing boggles the mind quite like narrowing down business reporters. Simply put, you can report on ‘the business of’ literally anything.

Report 306

Report Blogging Media Media Relations 306

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 199

Media Relations Twitter Media Survey 199

Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […].

Measurement 104

Measurement Report How To Media 104

Onclusive

JANUARY 13, 2020

How Livongo used Onclusive to track, measure and report on the success of their IPO. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. How Livongo increased brand awareness in preparation for the IPO. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Measurement Report 150

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 157

Media Relations Journalism Media Survey 157

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. I’d do a considerable amount of blogging.

Survey 169

Survey Media Relations Pitching Media 169

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do release some relevant data.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 110

Media Relations Media Survey Pitching 110

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. A high bar for anything related to COVID-19. Sarah Parker is the head of content marketing at Cision.

Report 203

Report Media Pitching Trends 203

Business Wire

SEPTEMBER 20, 2021

Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse. Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S.

Report 326

Report Communications Media Relations Media 326

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 155

Report Pitching Media Survey 155

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk. Finish this sentence: If I am not reporting, I am … riding one of my many bikes.

Meeting 86

Meeting Report Transportation Automotive 86

Agility PR Solutions

MAY 9, 2019

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

Media Relations 116

Media Relations B2B Pitching Company 116

Wadds Inc.

FEBRUARY 8, 2023

A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness.

Report 105

Report Publicity Public Affairs Crisis 105

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 175

Report Survey Pitching Journalism 175