5W PR

AUGUST 31, 2017

At CONNECT, I had the opportunity to host a PR 101 panel alongside top tier editors from Allure, WWD, Racked and Well + Good – providing key insights and tips for entrepreneurs looking to achieve awareness via media relations. The show concluded with TRADE INDIE on Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The post PR Hacks: Sure-fire Shortcuts to Public Relations Success appeared first on Bianchi PR.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Garrett Public Relations

MAY 1, 2023

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

Publicity 78

Publicity Data Industry Trade Shows 78

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Bianchi Biz Blog

JANUARY 18, 2024

Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Landis PR

FEBRUARY 7, 2022

Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Trade media relations is a building block – not the end game. Media relations is an art and not a science. 5 Tips for Nailing B2B Tech Media Relations.

B2B 52

B2B Communications Trade Shows YouTube 52

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES. in person and 40.1K digitally).

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? But I’ve seen people panic when asked questions by the media and honesty is sadly not always top of mind. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

FEBRUARY 22, 2024

Traditional and digital media relations environments are seeing it, too. PR should be part of your strategy to help support your other activities, including social media marketing, advertising and trade shows and sales promotions. The automotive industry isn’t the only space seeing change. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Landis PR

NOVEMBER 15, 2021

LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. In doing all this, please make sure to research and target the most relevant publications. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of?

Transportation 93

Transportation Meeting Media Newspapers 93

Bad Pitch Blog

JANUARY 8, 2007

Non-tech PR folk will also enjoy this blog for insight into smart media relations and the actual application of social media. 5) The Realities of Making Appointments at Trade Shows Alan Weinkrantz PR Weblog The good news about trade shows? It’s media relations as a full-contact sport.

Media Relations 40

Media Relations Trade Shows Media Sports 40

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Author: Jaclyn Bussert.

Technology 86

Technology Automotive Trade Shows Hotels 86

Solo PR Pro

NOVEMBER 15, 2022

Don’t ask about trade shows they plan to attend — that comes later,” she advises. “And if the clients are planning for any big launches or milestones, or if you need to raise your fees, it’s time to have those conversations so they can allot additional funding.”. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Shift Communications

NOVEMBER 4, 2016

This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Does the PR agency have a formalized training program? What are the requirements for securing new business?

Agency 60

Agency Healthcare Trade Shows Measurement 60

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Garrett Public Relations

FEBRUARY 12, 2020

They’ve done little or no content marketing, social media or […]. The post 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Company 98

Company Marketing Mobile Content Marketing 98

Bianchi Biz Blog

DECEMBER 2, 2021

During that time, we have also dealt with many changes in the traditional and digital media and public relations environments. Media coverage in trusted publications that have established, engaged audiences can help you to build your own audience and drive traffic to your website.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bad Pitch Blog

JANUARY 28, 2007

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. Until then it’s back to work.

Trade Shows 40

Trade Shows Media Pitching Trends 40

Sword and the Script

NOVEMBER 22, 2016

Media relations and influencer relations are hard won and you want as many people as possible in your target market have a chance to read it. In other words, think about fans of news and trade publications in your vertical market. Media organizations – as noted above – this is a community interested in news.

B2B 60

B2B Facebook Marketing Social Media 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution.

Automotive 70

Automotive Training Travel Meeting 70