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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Create a cadence.

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Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content

Garrett Public Relations

Data shows that industrial buyers are 70% of the … Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More » The post Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content appeared first on Garrett Public Relations.

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

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Bylines: Using a Byline as part of a PR Campaign

5W PR

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. The term “byline” is the part that shows the readers of an article who is the writer behind it. Create a Relevant Bylines.

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9 Secrets Of Great PR For Startups

ImPRessions - Crenshaw Communications

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Build relationships.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!