ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today is off to a good start when he responds that the item is right in his lane and he’s available to comment on email. Next is my favorite task – I finish the list of recent media coverage to share.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

MARCH 4, 2021

Often, when I talk to communications professionals, they can easily rattle off a list of outlets they’ve secured coverage in, and, while impressive, that list doesn’t actually tell you that much. Beyond the list of outlets, what I want to know is: What kind of business impact did that coverage have?

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. One of your brand’s most valuable resources is your reputation.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Our regional outlets are pretty good.”.

Survey 136

Survey Media Report Journalism 136

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

SEPTEMBER 25, 2023

Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat. Many of the top business and tech outlets make funding coverage a priority and assign reporters to that task. Who is the founding team?

How To 100

How To Report Pitching LinkedIn 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

PRSay

NOVEMBER 4, 2022

By the time the vaccine became available in late 2020, more than 26,000 people in our service area had contracted COVID and more than 300 had died. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows. Other parts of the country fared much worse.

Ethics 162

Ethics Social Media Education Resources 162

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

5W PR

MAY 24, 2023

Apart from that, PR firms can also help you in damage control, improving your image to better connect with your target audiences. All these combined continues to make PR a powerhouse of an industry! Founded in 2003, 5WPR has been providing incredible PR services in the market.

Industry 88

Industry Enterprise Fashion Financial 88

Onclusive

SEPTEMBER 13, 2023

The journalists of today are bombarded with a torrent of storie s, making it easy for PR pieces to get lost in the shuffle. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge. In fact, 63% of PR professionals report that getting reporters’ attention is a top challenge.

How To 195

How To Resources Pitching Tools 195

Critical Mention

JULY 22, 2020

Last week was one of the most exciting in Critical Mention history, as it marked the launch of our newly launched Media Contact Database. As we try to do with every product or feature we release, Critical Mention built this Media Contact Database with our present and future customers in mind.

Media 111

Media Data Local Tools 111

PRSay

MAY 17, 2021

COVID-19 vaccinations are available to larger segments of the population. As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. This one might seem counterintuitive since clients hire us to pitch stories to the media on their behalf.

Pitching 183

Pitching Survey Report Social Media 183

Cision

APRIL 10, 2017

Then why is there no love for our journalist friends — what if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts? Building a better public relations user experience starts with using as much information as is available to you.

Brand 223

Brand Branding Pitching Conference 223

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Remote PR Jobs

SEPTEMBER 25, 2023

In the PR realm, AI has been touted as equal parts something to celebrate (no more manual coverage reports!) Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement.

Industry 100

Industry Publicity Data Technology 100

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Strategies to help your PR efforts. Influencer relationships are a must-have building block in PR today. Use influencers to close the sale.

Pitching 149

Pitching Strategy Examples Banking 149

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe.

Twitter 347

Twitter Social Media Community Conference 347

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

PRSay

MARCH 4, 2021

With Section 230 of the Communications Decency Act in the news again , PRsay talked with Dr. Cayce Myers, APR , an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals. What do communicators need to know now?

Communications 170

Communications Policies Advertising Advertising 170

5W PR

APRIL 5, 2020

A newsworthy story generates massive pickup throughout the media. All the PR in the world won’t do any good unless people get to see it. Here are the five most important traits in ensuring that your PR efforts are reported far and wide. ‘Viral’ would be another word that can be used in place of newsworthy.

Crisis 78

Crisis Viral Pitching Report 78

5W PR

JUNE 27, 2022

They’re also able to help businesses improve their omnichannel marketing efforts by targeting audiences across every channel that’s available to reach their consumers. PR Strategy for Ad Tech Companies. Social Media. Consumer Focused. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Pitch to the reader.

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Barokas

JUNE 25, 2019

And, just as the space industry has experienced massive change, so too must PR strategies within it. At the same time, it’s equally as important to retain what works from traditional PR and communications in order to bridge the gap between old and new. . – Allison Hefner, Social Media & Content Development Manager.

Marketing 100

Marketing Travel Leadership Technology 100

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. The shifting media landscape has made public relations more difficult. PR Technology Lags Behind.

Data 92

Data Measurement Technology Tools 92

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. This is where food PR comes in. Here we will explore five food PR ideas that can help businesses successfully launch new products and menu items. Food PR also helps to build credibility and trust.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career. Confusing PR with publicity. Insufficient budget.

How To 149

How To Government Product Launch Internal 149

Cision

SEPTEMBER 16, 2016

The planning alone can constitute a full-time job, even for the simplest of ceremonies, but luckily, media outlets like Ultimate Wedding Magazine are there to provide ample nuptial knowledge. PR is about relationships, and we are more likely to feature clients with PR companies we have a strong partnership with.

Pitching 120

Pitching Print Video YouTube 120

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. We will also delve into the realm of FMCG PR and its impact on promoting vegan and vegetarian products.

Brand 62

Brand Branding Ethics Storytelling 62

Sword and the Script

OCTOBER 25, 2022

Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. in an open-ended follow-up question.

Communications 120

Communications Crisis Internal International 120

Landis PR

APRIL 4, 2022

Stories were picked up nationally by “Access Hollywood” and “Inside Edition,” and more than 100 news outlets from around the U.S. PR Week highlighted this work as a case study. Graton Resort & Casino “Holiday Special Recipes” Food & Beverage Video Series that garnered widespread social media and influencer/blogger coverage.

Case Study 52

Case Study Television Video Travel 52